Friday, 07 March 2025 10:55

Lely order book 'slightly better'

Written by  Sudesh Kissun
Last year Lely introduced a feed pusher for large-scale farms, Juno Max. Last year Lely introduced a feed pusher for large-scale farms, Juno Max.

Dairy automation company Lely reported a 3.4% decline in total turnover last year but notes that sales are picking up.

The Dutch company, a global leader in automated systems and data management for dairy farmers, presented its annual results for 2024 with a total turnover of €857 million (NZ$1.56 billion), compared to €888 million (NZ$1.6b) the previous year.

The company says the revenue decline of 3.4% reflects the global political uncertainty for dairy farmers and the agricultural sector in general.

However, it says that the last quarter of 2024 showed good resilience and a bounce back to normal levels of sales, which gives confidence heading towards 2025.

Lely continues to invest 8.8% of total turnover in research & development for new innovations to realise the ‘Farm of the Future’.

Lely chief executive André van Troost notes that as 2024 has been a tough and challenging year, they are not surprised by the slightly lower results.

The ongoing uncertainty in the agricultural sector globally, in combination with stricter regulations, increased production costs and low but gradually improving milk prices, make farmers hesitant to invest, he says.

“At the same time, we continue to see a growing demand for sustainably produced dairy with an expected growth in dairy intake of around 2% worldwide.

“Also, the adoption of robotics and data management continues to increase. Additionally, I am proud that we have launched three new products in September.

“These are important next steps towards realising the Farm of the Future. We expect 2025 to be quite challenging, but we are confident that we are working towards a healthy future for generations to come.”

Van Troost says that the order book is slightly better than last year.

“In addition, we see higher milk prices and signs of declining interest rates for farmers. At the same time, we observe ongoing uncertainty in the agricultural sector globally.

“We will continue to support our farmers worldwide in their work to produce sustainable and nutritious dairy products. The long-term outlook for robotics and data management remains very bright.”

Last year, Lely launched three “impactful solutions” for monitoring, feeding and manure handling at the Yellow Revolution event.

“With the launch of cow and barn monitoring system Zeta, feed pusher for large-scale farms Juno Max and next generation manure robot Discovery Collector C2 with sand flush accessory, we aim to answer the challenges faced by dairy farmers worldwide,” says van Troost. He notes that last year, the adoption of robotics and data continued to increase globally.

“Thanks to our dedicated and focused Lely Center network, combined with well performing products, we see high customer satisfaction scores. Last year, we celebrated 20 years of Discovery manure solutions, the installation of the 50,000th Astronaut and the installation of the first Exos in Germany.

“In September we launched our new strategy for 2025-2030. Although the dairy sector remains our primary focus, we have included exploring alternative proteins as an additional source of income for the farmer. With our new strategy, we continue to build a bright future for our farmers.”

More like this

Massey Ferguson to Add Compact Tractors in ITL partnership

Massey Ferguson has announced a strategic supply partnership with International Tractors Limited (ITL), a manufacturer of low-horsepower and compact tractors, with recognised brands such as Sonalika and Sollis, to expand its portfolio with a new tractor range.

Case IH Wins EIMA Award for Optum Suspension System

With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.

The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.

In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.

Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.

Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”

Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.

www.caseih.com

MF 7S Mark 2: New 170-245hp Tractor Range Unveiled

Building on the success of the existing Massey Ferguson 7S series, ahead of the upcoming EIMA Show, the manufacturer has announced the arrival of its new MF 7S MARK 2 range, offering six choices from 170 to 245hp, positioned between the current MF 7S and the MF 8S Xtra series.

Featured

Editorial: Support Dairy

OPINION: Political parties are getting plenty of advice and recommendations from sector groups as the election approaches.

National

Machinery & Products

» Latest Print Issues Online

Milking It

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter