Friday, 06 October 2023 10:55

CNHI spreads its wings

Written by  Staff Reporters
Stevenson and Taylor have opened a new branch in Hastings. Stevenson and Taylor have opened a new branch in Hastings.

Since CNH Industrial announced the establishment of a new retail footprint for New Holland machinery in New Zealand early this year, many of its Case IH dealerships have been taking over dealer responsibilities for the New Holland brand.

This supply route continues to grow across NZ with several expansions unveiled in the past few weeks.

Stevenson and Taylor have operated a Case IH branch at Waipukurau, Central Hawke’s Bay, since they started business in 1951, but this month have seen a significant expansion with the opening of a new branch in nearby Hastings.

Based at 1420 Omahu Rd, Hastings, an existing building has been renovated to accommodate sales, parts and service departments, alongside an expanded product offering, since the addition of the New Holland Agriculture brand to the business.

“While we always had a second dealership in our long-term plan, the changes around New Holland this year, offered the opportunity to represent both the Case IH and New Holland brands. We realised we needed to expand our dealership space and staffing numbers, so the new dealership in Hastings became an immediate priority,” said Robby Smith, Stevenson and Taylor General Manager.

Further south, Case IH dealer Cochranes – with branches at Amberley, Leeston, Ashburton and Timaru – has recently opened a new branch at 342 Stuart Street Blenheim, to assist with the addition of New Holland to the company’s brand portfolio and to support increased customer demand for products, parts and service.

“It’s certainly been a big year with the addition of the New Holland brand, but thanks to the support of CNH Industrial and all our staff, who are enthusiastic about the opportunity and really got on board, things have gone very well. New Holland customers have also been very welcoming, so there’s a lot to look forward to and exciting things ahead,” said Chris West, Cochranes’ managing director.

Both companies acknowledged New Zealand farmers in every sector of the industry were facing challenges, but noted that machinery supply was no longer an issue, with good stock levels across the CNHI brands.

Smith noted that with the opening of the Hastings branch would come increased demand for specialty tractors for the horticulture and viticulture sectors, and higher horsepower machines for grain producers.

More like this

Ecorobotix announces NZ dealership

Swiss-based Ecorobotix has announced its entry into the New Zealand market through a strategic partnership with Canterbury-based New Zealand Tractors.

New home for JCB Agriculture

Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment for over three years, now sees the relationship expanding to include the renowned JCB Agriculture product range.

CAT's 100th anniversary

While instantly recognised as the major player in construction equipment, Caterpillar Inc, more commonly known as CAT, has its roots set in the farming regions in the west of the United States.

Featured

Crush death triggers on-farm traffic alert

Following a sentencing for a death at a South Canterbury agribusiness, WorkSafe New Zealand is calling on farmers to consider how vehicles move inside their barns and sheds.

Vegetable growing at risk

Horticulture New Zealand says the country’s ability to provide fresh, healthy vegetables is at risk unless the Government makes growing them a permitted activity.

Industry monitoring dry conditions

While it has been a great spring and summer for farmers, soil moisture levels in the Waikato are now plummeting as the dry February starts to bite.

National

Synlait sweetens milk supply deal

Canterbury milk processor Synlait is confident of retaining its farmer supplier base following a turnaround in its financial performance.

Optimism in the air

Ag First chief executive James Allen says dairy farmer optimism is on the rise.

Machinery & Products

New distributor for Aussie equipment

Australian agricultural equipment distributor, Waringa Distribution, has increased its support to South Island farmers and contractors with the appointment of…

» Latest Print Issues Online

Milking It

Bovaer's fate

OPINION: The fate of methane inhibitor Bovaer in NZ farming is still up in the air.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter