Fieldays goes urban
OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard yakka.
Visitors to the Vodafone Fieldays site had access to free Vodafone Rural Connect wi-fi and were able to gauge mobile and broadband coverage on their properties using Smart Farm Test stations.
During the four days Vodafone reported 50% more data traffic than last year and 1TB of data downloaded. Many people used the free Fieldays smartphone app to find their way on the 113ha Mystery Creek property.
Vodafone teamed with agribusinesses to exhibit streamlined pasture and milk monitoring, farm management, health and safety compliance and accident prevention.
"Rural wireless broadband now gets to 78% of the rural population," said Vodafone consumer director Matt Williams.
"So farmers get technology on offer from Vodafone's Smart Farm Innovation Partners, to cut costs and to simplify labour intensive work.
"Technology shared by our partners attracted plenty of interest. These innovations can help improve decisionmaking and be a practical way to do things better to save money and boost productivity."
The company's partner Blerter was on site showing its real-time health and safety app.
Available on smartphones, tablets, PCs and wearable devices, Blerter enables farmers to instantly report incidents, observations and near misses, and use instant messaging to workers.
The Rural Broadband Initiative of Vodafone, Chorus and the Government is bringing wireless broadband to 290,000 rural households.
"Rural people want access to the same internet and data speeds as elsewhere and... no one will miss out on being able to run their households and businesses with the latest technology," Williams said.
In 2013-2015, rural data usage increased by 270%.
Federated Farmers president Wayne Langford says the 2025 Fieldays has been one of more positive he has attended.
A fundraiser dinner held in conjunction with Fieldays raised over $300,000 for the Rural Support Trust.
Recent results from its 2024 financial year has seen global farm machinery player John Deere record a significant slump in the profits of its agricultural division over the last year, with a 64% drop in the last quarter of the year, compared to that of 2023.
An agribusiness, helping to turn a long-standing animal welfare and waste issue into a high-value protein stream for the dairy and red meat sector, has picked up a top innovation award at Fieldays.
The Fieldays Innovation Award winners have been announced with Auckland’s Ruminant Biotech taking out the Prototype Award.
Following twelve years of litigation, a conclusion could be in sight of Waikato’s controversial Plan Change 1 (PC1).
OPINION: Last week, Greenpeace lit up Fonterra's Auckland headquarters with 'messages from the common people' - that the sector is…
OPINION: Once upon a time the Fieldays were for real farmers, salt of the earth people who thrived on hard…