Wednesday, 31 March 2021 10:55

Upbeat crowd, exhibitors at field days

Written by  Mark Daniel
Feedback from tractor companies exhibiting at the field days has been positive. Organisers say the three-day event had very strong ticket sales. Feedback from tractor companies exhibiting at the field days has been positive. Organisers say the three-day event had very strong ticket sales.

With an enforced absence of two years, brought about by its cancellation in 2020, the Central District Field Days at Feilding heralded the first event of its type for 2021.

With everyone breathing a big sigh of relief, following the cancellation of the Northland Field Days and The Horse of the Year Show a couple of weeks earlier due to Covid, the CD event was certainly upbeat.

Visitors ranged from those looking for a bargain, to others doing some research for a future purchase, to those just after an excuse for a little socialising - with plenty of hand sanitiser, of course.

Exhibitors spoken to by Dairy News were very buoyant about the state of the industry, citing good weather, plentiful harvests and a healthy dairy payout for the season.

As expected, some were complaining about having to live a little hand to mouth with stock, due to the world's heavily disrupted shipping schedules. Indeed, one UTV importer noted astronomical increases in freight charges, citing a 40-foot container that cost around US$750 from China to Auckland in January 2020, now costing US$3500.

Kyle Baxter, Tractor and Machinery Association (TAMA) president and tractor and machinery lead at Norwood says feedback from sales teams has been very positive, with some saying that they had received serious enquiries from faces they hadn't seen in many years.

"Interestingly, we did see the crowds thin out a little mid-afternoon, obviously some going home to milk cows or others getting back to harvesting the maize crop that appears to be a couple of weeks behind the Waikato region."

Henry McLemrnon, sponsorship and events director at Stuff Events says early indications are that they've had the best ticket sales in recent years, from a predominantly trade day on Thursday through to family groups on Saturday.

"Exhibitors told us they had experienced strong revenue, some even said they sold more on the first day than they did across three days at other field days.

"They also said they recognised the advantage of a regional show, not only direct sales, but delivering good leads in their own region for follow up. So much so, that a significant number of exhibitors have re-booked for 2022, which will be the event's 29th year."

More like this

Longest running ag field days all go

The South Island Agricultural Field Days, held in Kirwee on the outskirts of Christchurch, will celebrate its 70th year in March 2021 with a bigger demonstration area.

Central region aiming to be the Agrihub of NZ

Manawatu District Council Mayor, Helen Worboys says the district is very proud to host the Central Districts Field Days because the region sees itself as the agritech hub of NZ.

Dry Dargaville ready to shine

The biggest issue facing organisers of next month’s Northland Field Days is water, says vice president Basil Cole.


Sensitive cows

Dairy cows with no access to outside pasture may have damaged emotional wellbeing.

Good mentors key to success

Rachel Foy's interest in dairying started when, as a 12-year-old, she started relief milking during her school holidays.

Machinery & Products

New telemetry solution

Part of the AGCO stable, Fendt, is introducing Fendt Connect – a new generation telemetry solution for Australian and New…

Case plugs into the future

CNH Industrial has announced that it has completed a minority investment in Monarch Tractor, a US-based agricultural technology company, who…

New trailer lighting

Designed for boat trailers, but probably very useful for anyone using a trailer in conditions exposed to the elements, the…

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Sour taste

A dairy snack for kids made by the Gloriavale Christian Community has been dropped by two distributors because of "reputational"…

Cows in lockdown

OPINION: Over the past year the world has been shown the psychological damage that lockdown can have on human wellbeing.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter