Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
Medical & Lifestyle protein-based beverages - lifestyle beverages has a market size of US$9.2b, growing at 6.4% per year.
"We have well established internal capability in this space, differentiated solutions through out advanced proteins, and an existing global customer network," Komal Mistry-Mehta says.
Probiotics in Asia - the Asian probiotics market is valued at US$1.54b and growing at 11.6% per year.
Mistry-Mehta says two of Fonterra's probiotics 'superstrains' are currently highly regarded in market because of the depth of human clinical research backing their effectiveness.
"Mental wellbeing is the top and fastest growing consumer concern globally. We know our lipids, probiotics and proteins have a role to play in improving mental wellness.
"It is an exciting time for the food industry as investment in health, data and technology are rising and we are excited to be part of this journey to provide better nutritional solutions to customers and consumers around the world."
