Wednesday, 13 July 2022 09:55

Three areas of focus for Fonterra

Written by Staff Reporters

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Medical & Lifestyle proteinbased beverages – lifestyle beverages has a market size of US$9.2b, growing at 6.4% per year.

Fonterra will focus on three areas to achieve its 2030 ambitions.

Medical & Lifestyle protein-based beverages - lifestyle beverages has a market size of US$9.2b, growing at 6.4% per year.

"We have well established internal capability in this space, differentiated solutions through out advanced proteins, and an existing global customer network," Komal Mistry-Mehta says.

Probiotics in Asia - the Asian probiotics market is valued at US$1.54b and growing at 11.6% per year.

Mistry-Mehta says two of Fonterra's probiotics 'superstrains' are currently highly regarded in market because of the depth of human clinical research backing their effectiveness.

"Mental wellbeing is the top and fastest growing consumer concern globally. We know our lipids, probiotics and proteins have a role to play in improving mental wellness.

"It is an exciting time for the food industry as investment in health, data and technology are rising and we are excited to be part of this journey to provide better nutritional solutions to customers and consumers around the world."

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