Expert Says Fonterra Backing Current Strategy With New CEO Appointment
The appointment of Richard Allen as Fonterra's new chief executive signals execution, not strategy, according to agribusiness expert Dr Nic Lees.
NZ Specialty Cheese Makers Association chair Catherine McNamara says while the EU has unlimited access to the NZ market, two-way trade is nigh impossible.
She says the cost of exporting chesse to the EU is prohibitive.
She says competing againsts subsidised European cheese together with the high cost of freight means that the price NZ would have to sell its produce for would be way above that of locally produced cheese.
McNamara, who is also the owner and managing director of award winning Grinning Gecko Cheese in Northland, says her big hope is that NZ consumers will support local cheesemakers as they try to deal with the challenges they now face.
