Tuesday, 13 December 2022 07:55

Set target or risk losing customers

Written by  Sudesh Kissun
Fonterra chief executive Miles Hurrell says that 91% of its group emissions are from behind the farm gate. Fonterra chief executive Miles Hurrell says that 91% of its group emissions are from behind the farm gate.

Fonterra says it must set a target for scope 3 emissions from supplying farms or risk losing global business contracts to rival processors.

The co-operative plans to start talks with its 9,000 supplying farms soon on what a scope 3 emissions target may look like.

Scope 3 emissions include carbon emissions not produced by the company itself, but by those that it's indirectly responsible for, like farmers.

Fonterra chief executive Miles Hurrell told Dairy News that 91% of its group emissions are from behind the farm gate.

He says the co-operative is under increasing pressure from both customers and consumers, and more and more from the finance sector, to put out a scope 3 emissions target.

Hurrell and Fonterra chair Peter McBride both gave farmers a heads up on the looming scope 3 emissions target in their speeches at the co-op's annual general meeting last month.

Since the announcement, there has been a wide range of views among Fonterra farmers.

Hurrell says while some farmers are anxious, a majority of them are looking for clarity. "We felt it was our duty to let them know at the AGM that this is the pull we are getting from consumers and customers and the finance sector."

He points out that most of Fonterra's major customers now have their own scope 3 emissions targets.

"So, they are looking for us, as a supplier to them, to ensure that we have our targets in place," he says.

"They will give us some time to get there but we don't want to be in a position where, if we can't come up with a target, they look at alternatives.

"Those alternatives may be other sources of dairy: globally there are other dairy companies that have set themselves scope 3 emissions target.

"But more importantly, it's making sure they don't look at alternatives that do not include dairy. That's an even bigger risk to us."

Hurrell says it's too early to talk about timeframes but the co-op hopes to start discussions with farmers in the coming months.

"It's an important part of our journey and it's also important we work with our farmers on that journey," he says.

The co-op hopes to discuss possible targets, timeline and understand from farmer shareholders what can be achieved. The science behind the targets and initiatives the co-op may offer farmers will also be discussed.

At Fonterra's AGM, McBride told farmers that from his perspective, setting a scope 3 target will help the co-op maintain competitive access to key international markets.

"For example, the EU has proposed a carbon border adjustment tax on certain carbon-intensive goods," he said.

"They are subject to a carbon emissions price via the EU's Emissions Trading Scheme. Agriculture is not currently in scope, but it is possible it will be brought into the scheme."

More like this

Why 'Fork to Farm' Beats Farm to Fork, Expert Says

In the past, much has been made of the concept of farm to fork, but an Australian expert in food science and marketing with experience in the dairy industry, Dr Angeline Achariya, says the reverse of this slogan is critical to win modern day consumers.

Featured

Editorial: The Value of Credibility

OPINION: In politics, credibility is and should be big. It must surely rank higher than charisma, which is quite trite and superficial. Yet, voters nowadays are often wooed and influenced by how someone looks or talks at a superficial level. TV plays a huge role in this.

Kaikōura Families Get School Run Lifeline After Storm

Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.

National

Machinery & Products

» Latest Print Issues Online

Milking It

Domestic Focus

OPINION: After hogging the media limelight for telling a NZ Chinese MP to "go back home", Winston Peters has decided…

A No-Brainer

OPINION: With fuel prices soaring, one would have expected most farmers to be reclaiming excise duty on petrol.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter