Tuesday, 16 May 2023 11:55

Recruitment campaign designed to reduce worker shortage

Written by Sudesh Kissun

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Jane Muir, DairyNZ

DairyNZ is running a 'GoDairy' campaign to attract staff.

DairyNZ lead advisor - people, Jane Muir says heading into the busy calving season, they are hearing that farmers continue to be short staffed.

Muir says to help reduce the current workforce shortage, DairyNZ's GoDairy campaign is focused on helping attract more people to a dairy career, by highlighting the unique lifestyle, and ability to work outside and with animals.

"This is helping us continue building a sustainable and thriving dairy sector," she told Dairy News.

"We know farmers care about their people, their animals and the environment, and we are sharing that story to encourage people to consider a shift to dairy."

The current GoDairy campaign is helping connect committed Kiwis with available on-farm jobs, sending active job seekers to the Farm Source website to apply for roles.

DairyNZ encourages farmers to list their vacancies online to help jobseekers understand what jobs are available and help them see which ones will be a good fit for them.

A range of tools and advice on recruitment, onboarding new employees and creating a great workplace are available on dairynz.co.nz/people.

To find out more about the GoDairy campaign visit godairy.co.nz

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