Thursday, 26 November 2015 12:30

Record international demand for Kiwi dairy ingenuity

Written by 
WMS chief executive Dean Bell. WMS chief executive Dean Bell.

September was the highest export revenue month on record for dairy technology company, Waikato Milking Systems.

This is good news for the company, established in the 1980s to manufacture herringbone farm dairies and components like milk meters and clusters. Thirty years on and WMS is one of the largest manufacturers of rotary dairy platforms and dairy components in the world.

Just back from the World Dairy Expo in Wisconsin United States, chief executive Dean Bell says the company's development of the unique Centrus composite dairy platforms has sealed WMS' position as one of the world's leading dairy innovators.

"We are known for our herringbones and rotary systems which meet the needs of most farmers around the world, but the composite decks have given us clear differentiation in the large-scale dairy environments of China and the United States where thousands of cows are milked through dairies which operate 24 hours a day, seven days a week.

"We are starting to get traction around our international growth plans. At the moment, two thirds of our business is domestic and one third export but through innovation and acquisition we plan to increase our international business to around 70% of our turnover."

Bell says the company's Centrus composite decks boast some impressive percentages which differentiate it from traditional concrete platforms in the accelerated use and wear environment of 24 hour operations and which is resulting in higher recognition for the company and demand for its products around the world."

"The 60 bail composite platform is 80% lighter and five times stronger than concrete and the largest Centrus, the 84 bail, is 80% lighter and eight times stronger than a concrete equivalent."

More like this

Beef and lamb exports looking good

Farmers affected by the drought and COVID-19 can take some heart from the latest forecast for sheep and beef exports for the 2019/20 season.

Calling all 5G nutters

You can just about understand the NZ Outdoors Party’s stance on 1080. It’s not a scientific stance, but at least it aligns with the views of a constituency.

Solar-powered number plates for cows

The financial, operational and managerial benefits of Ceres Tag ear tags are significant, according to Kenneth Irons, managing director at Precision Farming.

Keep stock away from ute

A Canterbury farmer has created a solution for farmers wanting to protect their utes from stock.


Get ready for the ‘now’ norm

Get prepared for a ‘Now Normal’ future, says Ian Proudfoot – Global Head of Agribusiness for KPMG – discussing the likely effects of COVID-19 in the months to come.


Northland farmers count the costs

Northland farmers are starting to count the cost of one of the most severe droughts to hit the region as the cost of feed and lower prices for stock are the order of the day.

Times will get better for deer sector

While the deer industry faces several challenges in the short term, there will be a strong rebound in New Zealand venison sales once global demand recovers.

» The RNG Weather Report

» Latest Print Issues Online

Milking It

Effluent power

Finnish dairy company Valio is on a mission to reduce milk’s carbon footprint to zero by 2035.

What’s in a name?

The man who coined the term ‘Gypsy Day’ is slightly miffed that a term he introduced to New Zealand’s farming…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter