Thursday, 26 November 2015 12:30

Record international demand for Kiwi dairy ingenuity

Written by 
WMS chief executive Dean Bell. WMS chief executive Dean Bell.

September was the highest export revenue month on record for dairy technology company, Waikato Milking Systems.

This is good news for the company, established in the 1980s to manufacture herringbone farm dairies and components like milk meters and clusters. Thirty years on and WMS is one of the largest manufacturers of rotary dairy platforms and dairy components in the world.

Just back from the World Dairy Expo in Wisconsin United States, chief executive Dean Bell says the company's development of the unique Centrus composite dairy platforms has sealed WMS' position as one of the world's leading dairy innovators.

"We are known for our herringbones and rotary systems which meet the needs of most farmers around the world, but the composite decks have given us clear differentiation in the large-scale dairy environments of China and the United States where thousands of cows are milked through dairies which operate 24 hours a day, seven days a week.

"We are starting to get traction around our international growth plans. At the moment, two thirds of our business is domestic and one third export but through innovation and acquisition we plan to increase our international business to around 70% of our turnover."

Bell says the company's Centrus composite decks boast some impressive percentages which differentiate it from traditional concrete platforms in the accelerated use and wear environment of 24 hour operations and which is resulting in higher recognition for the company and demand for its products around the world."

"The 60 bail composite platform is 80% lighter and five times stronger than concrete and the largest Centrus, the 84 bail, is 80% lighter and eight times stronger than a concrete equivalent."

More like this

More trade deals please!

Major exporters are telling the new Government that they don't subscribe to the notion of "peak Free Trade Agreement (FTA)".

Featured

Dairy sheep and goat turmoil

Dairy sheep and goat farmers are being told to reduce milk supply as processors face a slump in global demand for their products.

Hurry up and slow down!

OPINION: We have good friends from way back who had lived in one of our major cities for many years.

Editorial: Passage to India

OPINION: Even before the National-led coalition came into power, India was very much at the fore of its trade agenda.

National

Govt urged to reduce ETS units

The Climate Change Commission wants the new Government to reduce NZ Emissions Trading Scheme (ETS) auction volumes as son as…

Dairy sheep, goat woes mount

Dairy sheep and goat farmers are being told to reduce milk supply as processors face a slump in global demand…

Machinery & Products

All-terrain fert spreading mode

Effluent specialists the Samson Group have developed a new double unloading system to help optimise uphill and downhill organic fertiliser…

Can-Am showcases range

Based on industry data collected by the Motor Industry Association, Can-Am is the number one side-by-side manufacturer in New Zealand.

» Latest Print Issues Online

Milking It

Papal visit

OPINION: European farmers are going to extreme lengths to have their message heard.

Thai egg tarts

OPINION: The hustle and bustle of one of Bangkok's most popular fast food outlets may feel a world away from…

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter