Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Richard Allen, Farm Source stores director, says the decision to sell was made in the context of a larger review underway within the co-op.
“In the context of the review of the co-op’s assets and investments, we have made the decision to sell the livestock division to Carrfields Livestock. This will better serve the livestock team and the farms they service.
“While Farm Source’s livestock division has contributed positive returns since inception, we believe the investment required to maintain and grow this division can be more effectively targeted towards improving core areas of the Farm Source business,” says Allen.
Farm Source, and previously as RD1, has had a livestock division since 2005. Today, it has about 25 agents supporting farmers across the country. In 2017, Farm Source Livestock facilitated the purchase of almost 200,000 animals.
Craig Carr, Carrfields Group managing director, says this acquisition is both exciting and a strategic opportunity for Carrfields Livestock to fill gaps in their current national network.
“This acquisition will take the Carrfields Livestock team to over 150 livestock agents spread right across the country. This strategic partnership will offer Farm Source clients and Fonterra farmer owners access to a nationwide agent and sale yard network provided by a New Zealand family-owned business,” says Carr.
