increase font size
Fonterra is entering the fresh milk market in China.
Fonterra is entering the fresh milk market in China.
The co-op has launched Daily Fresh milk in 14 stores in two major cities – Shanghai and Suzhou.
The milk, sold in 750mL bottles, is sourced directly from Fonterra’s farm hub in Hebei province.
The bottles carry labels matching each day of the week to emphasise freshness, with stock being replenished overnight ready for each new day.
Initial volumes are about three tonnes daily, with plans to scale-up over time and expand with the retailer as it rapidly expends store numbers across China.
Fonterra has partnered with Hema Fresh, Alibaba’s new retail concept which combines bricks-and-mortar and digital shopping.
The president of Fonterra Greater China, Christina Zhu, said the new product meets growing domestic demand for higher-quality fresh products, as part of the ‘premiumisation’ of China’s consumer categories.
“Shoppers here in China are becoming increasingly sophisticated in their tastes and preferences, driven by rising household incomes,” said Zhu.
New Zealand must continue to educate Chinese consumers about the unique qualities of its red meat products and how they differ from competitors, says Silver Fern Farms chief executive Dan Boulton.
Fonterra Whareroa wrapped up a successful season with a record-breaking cheese production volume and several gongs at the co-op's annual Best Site Cup awards.
Common sense and good human judgement are still a key requirement for the super highly qualified staff working at one of New Zealand's largest and most important research facilities - Fonterra's R&D Centre at Palmerston North.
Fonterra's co-op model and what it does for New Zealand has lured one of its bright stars back on board.
Alliance Group and Grand Farm have signed a strategic co-operation agreement with a focus on delivering more premium New Zealand grass-fed beef to Chinese consumers.
Commercial fruit and vegetable growers are being encouraged to cast their votes in the Horticulture New Zealand (HortNZ) board directors' election.
A unique discovery by a Palmerston North science company, Biolumic, looks set to revolutionise the value and potential of ryegrass and the secret is the application of ultraviolet (UV) light.
A New Zealand company is redefining the global collagen game by turning New Zealand sheepskin into a world-class health product.
With further extreme weather on the way, ANZ Bank is encouraging farmers and business owners impacted by the recent extreme weather and flooding to seek support if they need it.
New Zealand must continue to educate Chinese consumers about the unique qualities of its red meat products and how they differ from competitors, says Silver Fern Farms chief executive Dan Boulton.
There are opportunities outside the farmgate for young farmers to further develop their skills, says 2025 Primary Industries Emerging Leader Award winner Bridie Virbickas.
OPINION: It's official, Fieldays 2025 clocked 110,000 visitors over the four days.
OPINION: The Federated Farmers rural advocacy hub at Fieldays has been touted as a great success.
