Why Fonterra accepted defeat in the dairy aisle
OPINION: Fonterra's sale of its consumer dairy business to Lactalis is a clear sign of the co-operative’s failure to compete in the branded consumer market.
Launched at the Australian Dairy Conference in Melbourne yesterday, Farm Source is already offering Australian farmers access to an online platform to help manage their businesses.
Farmers can also access special rates on vehicles, electricity rates and vehicles. More special rates will become available over time, Fonterra says.
Other services like a 24/7 fully-staffed service centre, on-farm advisory package and financial consultancy will be available by mid-2018.
Fonterra Australia managing director Rene Dedoncker says Farm Source is designed to be a whole new way of working with farmers.
“While we’ve been providing a range of on-farm services over the years, with Farm Source we’re accelerating that to deliver better, faster and easier-to-use tools and services that will provide real tangible benefits to our farmers,” he says.
In NZ Farm Source operates over 70 rural stores, offers online financial management advice and a rewards programme for farmers shopping at its stores.
