Organic sector strategy aims for growth
Organics Aotearoa New Zealand’s (OANZ) ‘Taking Action for a Better New Zealand’ strategy aims to contribute $4.7 billion to New Zealand’s GDP by 2030 while reducing climate and environmental pollution.
The figures were released in the Organics Aotearoa New Zealand (OANZ) sector strategy earlier this month.
The strategy ‘Taking Action for a Better New Zealand’ was commissioned by OANZ and aims to contribute $4.7 billion to New Zealand’s GDP while reducing climate and environmental pollution.
“Growth in the organic sector is better growth for Aotearoa’s environment, the New Zealand economy and for New Zealanders,” says OANZ chief executive Viv Williams.
She says the strategy focuses on extension services to support more growers to meet organic standards, while collaborating with regenerative growers and researchers to deliver the best of both worlds.
Dairy has dominated the organic market, making up 37% of organic exports.
Williams says the $153.8 million exports come from a combination of butter, cheese, milk, milk powder products, UHT liquid milk and pure milk fat.
She adds that major New Zealand producers include Fonterra, Open Country Dairy, Organic Dairy Hub and Waiu Dairy.
The 2020/21 financial year saw continued growth in organic export opportunities in key markets including China, the USA, and Russia.
For dairy, China has proved to be one of the fastest growing markets, according to the strategy document.
It says the Chinese market for organic dairy reached $1.8 billion by 2023.
“Although organic liquid milk accounts for the largest share of organic dairy products valued at US$1.6 billion, organic infant formula is also popular in China,” the strategy document reads.
It says that, valued at US$200 million, China is the largest organic infant formula market globally.
The strategy document attributes the growth in organic dairy’s popularity in China to concerns over food safety, adulteration, quality, rapid urbanisation and a growing middle-class with higher disposable income.
The strategy makes a number of recommendations in order to complete the strategy’s goals.
For the years 2022-2025, it recommends increasing consumer recognition of organic options as an effective environmental and nutritional solution.
