increase font size
The myNZMP store gives NZMP customers a personalised online buying experience.
Fonterra Ingredients business has launched a new global e-commerce website for customers.
The myNZMP platform is a business-to-business platform where customers can find product information, gain insights that can help guide their purchasing decisions and manage and track their orders.
It also offers NZMP customers a personalised online buying experience through myNZMP Store.
Fonterra general manager digital transformation Francis Reid says the aim is to make Fonterra "the easiest company in the world to do business with".
Reid says since myNZMP Store's pilot launch, in September 2020, with a small group of customers, it has evolved month-on-month. Customer and employee feedback has helped to shape the platform. To date over $170 million worth of product has been sold via myNZMP Store.
"myNZMP is poised for significant growth," he told Dairy News.
"It will become a significat enabler of our Ingredients business over the next decade, helping to deepen relationships with customers, which is key to achieving our long-term ambitions."
Reid says Fonterra's Global Dairy Trade generates contracts and myNZMP is the next step to buy products online.
"myNZMP Store offers a complementary service to GDT events, giving customers the chance to buy dairy ingredients outsie of set auction times," he explains.
"The goal is to give NZMP customers a seamless online to offline experience - being able to buy quickly online when they want to, and access data and insights, but also the ability to tap into advanced ingredients support from NZMP experienced sales network when they need it."
Reid believes no business can ignore the trend towards digital and e-commerce, and Fonterra is no exception.
"Our customers want more convenience, more flexibility and more information to empower their businesses - and our Ingredients business, NZMP, has delivered on that with myNZMP."
Reid says Fonterra's long-term strategy aims to focus on higher-value ingredients targeting physical and mental wellness and immunity, with provenance and sustainability credentials offering a point of difference.
He adds that myNZMP also frees up his sales teams to work with customers on unlocking the most value possible from advanced products.
Reid says the focus for now is on rolling out myNZMP Store to as many customers as possible, with the support of NZMP sales teams around the globe.
OPINION: There is zero chance that someone who joined Fonterra as a lobbyist, then served as a general manager of Fonterra's nutrient management programme, and sat on the board of Export NZ, a division of lobbyist group Business New Zealand, doesn't understand that local butter (and milk and cheese) prices are set by the international commodity price.
Kiwis love their butter, and that's great because New Zealand produces some of the best butter in the world. But when the price of butter goes up, it's tough for some, particularly when many other grocery staples have also gone up and the heat goes on co-operative Fonterra, the country's main butter maker. Here the co-op explains why butter prices are so high right now.
An A$2 billion bid for Fonterra's Oceania business would be great news, according to Forsyth Barr senior analyst, equities, Matt Montgomerie.
The world's largest dairy company may be in pole position to acquire Fonterra's Australian assets.
Over 85% of Fonterra farmer suppliers will be eligible for customer funding up to $1,500 for solutions designed to drive on-farm efficiency gains and reduce emissions intensity.
Fresh produce grower and exporter T&G Global has overturned last year’s dismal performance by reporting a half year net profit of $1.7 million.
One of New Zealand’s largest fertiliser plants could be forced to shut down for four months as uncertainty looms over gas supply.
Federated Farmers North Canterbury president Bex Green says two public meetings held this week should have made it loud and clear that rural families and businesses are concerned about proposed staffing changes at NZ Police.
The Environmental Protection Authority (EPA) is consulting on a proposal to ban weedkillers containing chlorthal-dimethyl (DCPA).
August 6 marks Farm Worker Appreciation Day, a moment to recognise the dedication and hard mahi of dairy farm workers across Aotearoa - and DairyNZ is taking the opportunity to celebrate the skilled teams working on its two research farms.
OPINION: The Government has been seeking industry feedback on its proposed amendments to a range of Resource Management Act (RMA) national direction instruments.
OPINION: Sydney has a $12 million milk disposal problem.
OPINION: Canterbury milk processor Synlait's recovery seems to have hit another snag.
