Wednesday, 21 July 2021 07:55

Cheese name change

Written by  Staff Reporters
Coon cheese has a new name: Cheer. Coon cheese has a new name: Cheer.

It's out with Coon branded cheese and in with Cheer.

The rollout of the rebranded Coon cheese started in Australian supermarket shelves this month.

The near-century old Australian-made dairy product was renamed Cheer Cheese after the brand’s owners acknowledged the racial overtones of the original label.

Coon cheese was named after founder Edward William Coon, the US man who developed and patented a unique cheese maturing process. However the word coon had also emerged as a racial slur in America in the 18th century.

The brand’s owners, Canadian-based dairy giant Saputo, signalled last year that a rebrand was on the cards.

More like this

Sacre bleu!

OPINION: This old mutt hears some of the world's favourite cheese could soon disappear off shop shelves unless science can find a way to save the mould that makes them.

'Zero protection for local cheesemakers'

Local cheesemakers are facing competition from subsidised frozen EU imports flooding the NZ market, tariff-free, says Whitestone Cheese managing director Stephen Berry.

Geographical indications open up opportunities

While there was much protest about the EU's insistence in preserving geographical indications for some of its products, especially cheese, EU ambassador to New Zealand Nina Obermaier insists that this protocol opens up opportunities for NZ.

Featured

National

Lame stories from a country vet

Everyone from experienced veterinarians and young professionals to the Wormwise programme and outstanding clinics have been recognised in this year’s…

Machinery & Products

Amazone extends hoe range

With many European manufacturers releasing mechanical weeding systems to counter the backlash around the use and possible banning of agrochemicals,…

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards,…

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to…

» Latest Print Issues Online

Milking It

Greenpeace a charity?

OPINION: Should Greenpeace be stripped of their charitable status? Farmers say yes.

Synlait's back

OPINION: After years of financial turmoil, Canterbury milk processor Synlait is now back in business.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter