Tuesday, 10 April 2018 14:14

Anchor cheese returns with new options

Written by Rural News Group

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Anchor cheese is back.

Fonterra is planning to market cheese in its Anchor product range.

Fonterra Brands New Zealand director of marketing, Clare Morgan, refers to the brand’s tradition of a love of dairy and innovation.

“When pioneer Henry Reynolds launched Anchor in 1886 he would have never imagined that over a century later more than 150 Anchor products would be sold every minute.”

As well as the traditional Tasty, Colby and Edam, the range will have two additions – Protein+ and Zero Lacto.

“Our Zero Lacto cheese is another option for Kiwis with lactose intolerance,” Morgan says.

Protein+ has 26% more protein than Anchor Tasty and is an easy way to increase protein in a diet. At least 160 Anchor products are sold in 80 countries.

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