increase font size
Fonterra chief executive Miles Hurrell and Greater China chief executive Teh-han Chow try out the new bakery cream in Shanghai this month.
Fonterra has introduced a new UHT bakery cream for its booming foodservice business in China.
The new Anchor Easy Bakery cream was revealed at the China International Import Expo (CIIE) in Shanghai this month.
Foodservice is a high-value channel for Fonterra - including top selling products such as cream cheese, UHT cream and mozzarella - and is a key part of the co-op's strategy.
Teh-han Chow, Fonterra Greater China chief executive officer, says innovative products like the Anchor Easy Bakery cream is key to maintaining and growing the co-op's market share in China.
"We have a strong Foodservice business in China and tapping into new markets with products like this is key to maintaining our leadership position in this competitive market and expanding our footpring into new cities," says Chow.
Made with 100% New Zealand dairy, the Anchor Easy Bakery cream is designed for the mid-tier market in China, which is the fastest growing segment of the UHT cream market.
Demand for UHT cream continues to increase in China, driven largely by a growing middle class, urbanisation and increased awareness of the nutritional values of dairy.
"The Anchor Easy Bakery cream aims to attract new customers who want a full dairy bakery cream with good functionality at a competitive price. Together with our Anchor Whipping Cream, this new product will consolidate our leadership position in the UHT market," says Chow.
Aside from the new UHT cream, Fonterra showcased several other innovative and sustainably produced dairy product at its booth at CIIE this year.
"CIIE is a great platform for Fonterra to showcase our high-quality dairy products and demonstrate our strategic focuses on sustainability, nutrition healdh and locally driven innovation," adds Chow.
Fonterra has six application centres in China, allowing it to work closely with customers and technical experts to co-create new product applications using the co-op's dairy products.
Fonterra's booth this year also showcases the co-op's progress in sustainability with innovations such as the Carbon Footprinter, a tool created to help customers calculate the emissions profile of products which in turn helps them manage their carbon footprint.
OPINION: There is zero chance that someone who joined Fonterra as a lobbyist, then served as a general manager of Fonterra's nutrient management programme, and sat on the board of Export NZ, a division of lobbyist group Business New Zealand, doesn't understand that local butter (and milk and cheese) prices are set by the international commodity price.
Kiwis love their butter, and that's great because New Zealand produces some of the best butter in the world. But when the price of butter goes up, it's tough for some, particularly when many other grocery staples have also gone up and the heat goes on co-operative Fonterra, the country's main butter maker. Here the co-op explains why butter prices are so high right now.
An A$2 billion bid for Fonterra's Oceania business would be great news, according to Forsyth Barr senior analyst, equities, Matt Montgomerie.
If you find a new consumer in a developed wine market, you are taking them from someone else, says Blank Canvas co-founder Sophie Parker-Thomson MW.
The large 2025 harvest will exacerbate the wine industry's "lingering" supply from recent vintages, New Zealand Winegrowers Chief Executive Philip Gregan told attendees at Grape Days events around the country in June.
The Innovation Awards at June's National Fieldays showcased several new ideas, alongside previous entries that had reached commercial reality.
To assist the flower industry in reducing waste and drive up demand, Wonky Box has partnered with Burwood to create Wonky Flowers.
Three new directors are joining Horticulture New Zealand’s board from this month.
Beef + Lamb New Zealand (B+LNZ) says proposed changes to the Emissions Trading Scheme (ETS) will leave the door wide open for continued conversions of productive sheep and beef farms into carbon forestry.
Federated Farmers says a report to Parliament on the subject of a ban on carbon forestry does not go far enough to prevent continued farm to forestry conversions.
New Zealand Apples and Pears annual conference was a success with delegates and exhibitors alike making the most of three days of exhibitions, tours, insightful discussions, valuable networking and thoughtful presentations.
OPINION: Sydney has a $12 million milk disposal problem.
OPINION: Canterbury milk processor Synlait's recovery seems to have hit another snag.
