Thursday, 12 July 2012 15:50

Distributor sees Kiwi farming as ‘primary market’

Written by 

A $6 MILLION warehouse and headquarters opened late June by Landpower Holdings is intended to treat New Zealand farming as a ‘primary market’, says chief executive Richard Wilson. 

It was built to Landpower’s specification under a 12-year lease-back from Christchurch International Airport Ltd.It consists of a 2200m2 warehouse, 800m2 office and 300m2 training area.

Says Wilson, “Quite aside from the pleasure of moving into a modern building, there is a certain amount of pride that we’re investing in our future. This building will allow us to grow for the next decade. 

“The trend is for farm machinery importers to operate out of Australia and treat New Zealand as a secondary market. We think agricultural producers and contractors using our specialist products have the right to around-the-clock service and support if and when they need it.

“Likewise, we think our dealers have the right to access to parts and technical support in New Zealand time by people who know the geography.

“In many ways, this building is an investment in our dealer network. Purely and simply, it allows us to store more parts and provide better training for their staff so they can provide even better service to their customers.”

The warehouse portion has 30% greater capacity than the company’s
previous complex in Hornby. “We’ve now got about $15 million of parts in stock at any time,” Wilson says.

“I haven’t counted them myself but our parts manager assures me we have about 300,000 parts over 14,000 different lines.

“In simple terms, that will minimise downtime for our customers. If their local CLAAS Harvest Centre doesn’t have the part, then almost certainly we do and we’ll get it to them within 24 hours.

“Every Monday morning, we take delivery of another container of air-freighted parts from Germany. If we have a specific and urgent request, then we can have it landed in Christchurch within 48 hours of leaving Europe. This is supplemented by regular sea freight to build up our long-term inventory of parts,” Wilson says.

Featured

Editorial: Will big be better?

OPINION: The shakeup to the science sector with the proposed merger of four ag related crown research institutes (CRIs) into one conglomerate has drawn little public reaction.

Co-op boosts chilled exports to China

Alliance Group has secured greater access for chilled beef exports to China, following approval for two of its processing plants to supply the market.

Expo set to deliver in spades

The countdown is on to be one of the most anticipated events in the sheep and beef industry, the East Coast Farming Expo.

New Summerfruit NZ CEO

Dean Smith has been in the role of CEO of Summerfruit NZ for about four months, having succeeded Kate Hellstrom at the end of September.

FE survey underway

Beef + Lamb NZ wants farmers to complete a survey that will shed light on the financial toll of facial eczema (FE) at the farm level.

National

Synlait sweetens milk supply deal

Canterbury milk processor Synlait is confident of retaining its farmer supplier base following a turnaround in its financial performance.

Optimism in the air

Ag First chief executive James Allen says dairy farmer optimism is on the rise.

Machinery & Products

New distributor for Aussie equipment

Australian agricultural equipment distributor, Waringa Distribution, has increased its support to South Island farmers and contractors with the appointment of…

» Latest Print Issues Online

Milking It

Bovaer's fate

OPINION: The fate of methane inhibitor Bovaer in NZ farming is still up in the air.

» Connect with Dairy News

» eNewsletter

Subscribe to our weekly newsletter