Paynes Titus Excelsior ET Wins Sire of the Season Award
Paynes Titus Excelsior ET, an LIC bull bred by Brad Payne and Claire Brodie in the Waikato, has won the JT Thwaites Sire of the Season 2026 Award.
Farmer advocacy group Jersey Advantage and breed society, Jersey NZ have entered into the joint venture, Jerseyland Farms, each holding a 25% share, along with five commercial investors who each hold a 10% share.
The 600-cow farm at Makarewa runs Friesian-cross cows but will transition to Jersey cows over the next three seasons.
Jerseyland Farms chair and Ngatea farmer Julie Pirie says the farm purchase is a "game-changer" for the Jersey breed.
"Revenue from the joint venture will be used to enable increased breed promotions and industry representation across key farmer issues."
Pirie, a director of Jersey NZ and a member of Jersey Advantage, says funding will enable them to deliver commercial advantages for the Jersey breed.
"Namely ensuring a fair payment for Jersey milk, ensuring BW and PW accurately reflect the advantages of Jersey cattle, ensuring emissions modelling captures Jersey efficiency, and supporting industry planning around bobby calf management and pathways for Jersey beef."
The 600 cow farm will be run by a contract milker, targeting around 250,000 kgMS this season from a low-cost, grass-based system.
A board comprising representatives from both organisations and the group of commercial investors will provide governance for the joint venture, with the assistance of an external contractor to support the day-to-day operatiions of the farm venture.
The organisations first announced their intention to enter into a partnership back in April at the Jersey NZ conference.
"Following the announcement we had huge support for the initiative from members and Jersey farmers," says Jersey NZ president Alison Gibb.
"The venture consolidates the relationship Jersey NZ and Jersey Advantage have built over the past two years and will help secure a positive long-term financial future for both parties."
Jersey Advantage chair Mark Townshend was also positive about the venture.
"We have carried out extensive due diligence involving both parties and an external consultant and we believe this venture has the potential to be highly profitable and generate a strong return on equity."
"The intention is that this investment is part of a 10-15 year plan to build a farm portfolio delivering 500,000 kgMS plus," says Townshend.
Jersey Advantage and Jersey NZ will be seeking farmer support to further fund the initiative
