An eight million dollar, three year campaign to get wealthy Chinese to buy New Zealand beef and lamb is now underway.

The dairy industry will be a major beneficiary of a new free trade deal between NZ and the Gulf Co-operation Council whose members include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.

Silver Fern Farms chief executive Dan Boulton says his recent visit to China has left him feeling optimistic about the situation there for the meat industry.

OPINION: The dairy industry will  be a major beneficiary of a new free trade deal between NZ and the Gulf Co-operation Council (GCC).

OPINION: Fonterra may have sold its dairy farms in China but the appetite for collaboration with the country remains strong.

Is a record $10 milk price on the cards this season?

Weaker milk production in the Northern Hemisphere is keeping dairy prices high.

New Zealand dairy processors are welcoming a new free trade deal with the country’s second largest market.

Lower volumes from meat processing plants are impacting export returns for New Zealand red meat.

A free trade deal signed overnight with the Gulf Cooperation Council (GCC) is a boost for New Zealand’s red meat exports to the high-value market.