Friday, 04 April 2025 08:55

Farmers will adapt amid global trade turmoil

Written by  Sudesh Kissun
Farm Focus chief executive Auriga Martin. Farm Focus chief executive Auriga Martin.

New tariffs imposed by President Donald Trump signal an uncertain future, but New Zealand farmers know how to adapt to changing conditions, says Auriga Martin, chief executive of Farm Focus.

Martin, whose company provides financial management tool for farmers, believes many farmers will be concerned about the impact of the tariffs.

However, she points out that farmers who are aware of their margins can make the necessary adjustments to weather the storm.

“While it’s difficult to plan for an uncertain future farmers know how to adapt to changing conditions and this will be no different,” says Martin.

“Farmers are inherently good at adapting, running lean, managing costs or diversifying income on their farm. They know that building resilience as a business is important regardless of what the disruptors are.

“And with the US imposing significant tariffs globally, Kiwi farmers may find themselves well positioned to adapt to the changing export market.”

As part of his ‘Liberation Day’ announcements President Trump slapped baseline tariffs of about 10% on US imports.

He will also be imposing reciprocal tariffs on countries that have treated the US unfairly in terms of tariff and non-tariff barriers. 10% tariffs will be imposed on NZ and Australian goods exports to the US, whereas much higher US tariffs will be imposed on major export markets, including China, Japan, the European Union and much of the rapidly growing Asia-Pacific region. The US is NZ’s 3rd largest goods export market ($9bn annually), being a key destination for NZ exports of meat, dairy and wine as well as selected non-commodity exports.

More like this

Editorial: Hope for the best

New Zealand's dairy industry is right to call out Donald Trump over the damage the additional 15% tariff the US is imposing on our exports but also imposition on lower tariffs on our competitors.

Editorial: We are Trumped

OPINION: Nothing it seems can be done in the short term to get Donald Trump to change his mind about removing the unfair 15% tariffs that he’s imposed on New Zealand exports to the US.

Featured

A great outcome - Hurrell

Fonterra chief executive Miles Hurrell says the sale of the co-op’s consumer and associated businesses to Lactalis represents a great outcome for the co-op.

National

Machinery & Products

A reliable, no-fuss workhorse

Showcased with a T7.245 at the recent National Fieldays, New Holland has expanded its T7 tractor range offering in New…

» Latest Print Issues Online

The Hound

Wrong focus

OPINION: Your old mate reckons townie Brooke van Velden, the Minister of Workplace (or is it Woke Place) Relations is…

Burn the village

OPINION: There's an infamous term coined by a US general during the Vietnam war, specifically in reference to the battle…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter