Monday, 09 March 2020 12:18

Farmers flock to YouTube to make money 

Written by  Staff Reporters
People are increasingly watching agriculture content on YouTube. People are increasingly watching agriculture content on YouTube.

A trend is emerging of farmers posting on YouTube to make money — but just how worthwhile are the returns?

Civil Eats, a news website focusing on America’s food system, interviewed several farmers who are making money through the video platform.

Morgan Gold, a 39-year-old duck farmer in Vermont who has been posting since 2018, says he made a couple thousand dollars a month from the platform in the final quarter of 2019.

Whilst he only made a net profit of US $600 in 2019, Gold says it was YouTube that made the difference between him making a profit or a loss. 

He says the platform also enables him to sell geese, ducks, and hatching eggs more easily.

Gold, who has more than 69,500 subscribers on his channel Gold Shaw Farm, bought his 162-acre operation in 2016, despite not having a strong farming background. 

Gold’s YouTube videos are popular despite his inexperience or his farm’s productivity. One video posted in October about a “freakishly huge” duck has garnered him almost half a million views.

The more views Gold receives, the more money he is able to make, keeping a proportion of YouTube’s advertisement revenue from those played on his channel. 

Civil Eats also spoke to 37-year-old rice farmer Matthew Sligar who has 34,800 subscribers.

Sligar says that YouTube advertisement revenue can earn him between US $200 to $800 monthly.

Farmers looking to make money themselves on YouTube will be pleased to know that the market for agriculture videos on YouTube is growing. 

YouTube representatives reportedly told Civil Eats that since October 2017, uploads of farming-related videos have risen at an annual rate of more than twice that of cosmetics-related videos — one of the platform’s biggest earners.

YouTube representatives say the increase in content is driven by both content and increased demand, with more viewers tuning in to watch agriculture content. 

More like this

Featured

Low interest sustainability lending from Halter, banks

Dairy and beef farmers could be eligible for lower interest lending options for financing Halter on their farms, with ANZ, ASB and BNZ now offering a pathway to sustainability loans for New Zealand’s largest virtual fencing provider.

National

Machinery & Products

Loosening soil without fuss

Distributed in New Zealand by Carrfields, Grange Farm Machinery is based in the Holderness region of East Yorkshire – an…

JCB unveils new models

The first of the UK’s agricultural trade shows was recently held at the NEC Centre in Birmingham.

» Latest Print Issues Online

The Hound

Times have changed

OPINION: Back in the 1960s and '70s, and even into the '80s, successive National government Agriculture Ministers and Trade Ministers…

Hallelujah moment

OPINION: The new Public Service Commissioner Sir Brian Roche has just had the hallelujah moment of the 21st century in…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter