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A trend is emerging of farmers posting on YouTube to make money — but just how worthwhile are the returns?
Civil Eats, a news website focusing on America’s food system, interviewed several farmers who are making money through the video platform.
Morgan Gold, a 39-year-old duck farmer in Vermont who has been posting since 2018, says he made a couple thousand dollars a month from the platform in the final quarter of 2019.
Whilst he only made a net profit of US $600 in 2019, Gold says it was YouTube that made the difference between him making a profit or a loss.
He says the platform also enables him to sell geese, ducks, and hatching eggs more easily.
Gold, who has more than 69,500 subscribers on his channel Gold Shaw Farm, bought his 162-acre operation in 2016, despite not having a strong farming background.
Gold’s YouTube videos are popular despite his inexperience or his farm’s productivity. One video posted in October about a “freakishly huge” duck has garnered him almost half a million views.
The more views Gold receives, the more money he is able to make, keeping a proportion of YouTube’s advertisement revenue from those played on his channel.
Civil Eats also spoke to 37-year-old rice farmer Matthew Sligar who has 34,800 subscribers.
Sligar says that YouTube advertisement revenue can earn him between US $200 to $800 monthly.
Farmers looking to make money themselves on YouTube will be pleased to know that the market for agriculture videos on YouTube is growing.
YouTube representatives reportedly told Civil Eats that since October 2017, uploads of farming-related videos have risen at an annual rate of more than twice that of cosmetics-related videos — one of the platform’s biggest earners.
YouTube representatives say the increase in content is driven by both content and increased demand, with more viewers tuning in to watch agriculture content.
Among the regular exhibitors at last month’s South Island Agricultural Field Days, the one that arguably takes the most intensive preparation every time is the PGG Wrightson Seeds site.
Two high producing Canterbury dairy farmers are moving to blended stockfeed supplements fed in-shed for a number of reasons, not the least of which is to boost protein levels, which they can’t achieve through pasture under the region’s nitrogen limit of 190kg/ha.
Buoyed by strong forecasts for milk prices and a renewed demand for dairy assets, the South Island rural real estate market has begun the year with positive momentum, according to Colliers.
The six young cattle breeders participating in the inaugural Holstein Friesian NZ young breeder development programme have completed their first event of the year.
New Zealand feed producers are being encouraged to boost staff training to maintain efficiency and product quality.
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