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OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.
However, a mate of the Hound notes a change lately, with some spin doctors trying to operate like the Stasi, micromanaging what rural media can and can't cover.
A recent example was the NZ Farm Environment Trust - a great initiative - trying to ban rural media using cameras at their awards evening.
What is the point of inviting the newshounds along if you won't let them cover the event?
Great events like the NZET awards, and the worthy recipients, deserve maximum coverage and it'd be a crying shame if overbearing PR flacks actively discouraged rural media from attending.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities Party, labelled by some as the 'LinkedIn Greens' for their corporate spin on Green-esque 'tax the rich' policies.
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in Westminster is a salient warning for us.
OPINION: Proponents of regenerative agriculture tend to be naturally aligned with a 'green mindset', so they will be nonplussed with their new mates in the US of A.
OPINION: Mike Chapman, former chief executive of levy-funded HortNZ, has thrown out a challenge to farmers and growers to put their levy-funded industry organisations under the same scrutiny as fertiliser, electricity, labour and freight.
A fair question has been raised about how member-funded organisations should conduct themselves when taking a public position on any given issue.
A Palmerston North shearer has been sentenced to six months' community detention and 12 months' supervision after being found to have physically abused three lambs while shearing them.
Power Farming has launched a joint venture in Southland.
Food rescue charity Meet the Need has released its 2025/26 Impact Report, revealing a record year of growth alongside a stark warning: demand for food support across New Zealand is rising faster than supply can keep up.
As we move into the second half of 2026, the Tractor and Machinery Association (TAMA) reports that Year-to-Date figures ending June 30 saw new tractor deliveries hitting 1,386 units or 10.7% ahead of the same period in 2025.
The avocado sector is entering the new season with a larger crop and positive market opportunities.
New Zealand growers have always adapted to changing conditions, but one challenge is steadily gaining ground across the horticulture sector: resistance.
OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…
