Wednesday, 02 July 2025 11:25

Overbearing?

Written by The Hound

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OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the job description of PR is to grease the wheels and ensure clients get good media coverage.

However, a mate of the Hound notes a change lately, with some spin doctors trying to operate like the Stasi, micromanaging what rural media can and can't cover.

A recent example was the NZ Farm Environment Trust - a great initiative - trying to ban rural media using cameras at their awards evening.

What is the point of inviting the newshounds along if you won't let them cover the event?

Great events like the NZET awards, and the worthy recipients, deserve maximum coverage and it'd be a crying shame if overbearing PR flacks actively discouraged rural media from attending.

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