However, instead of its usual anti-farming rants, this time the lobby group insensitively cashed in on the devastating fires impacting the good people of the Nelson region.
Right when the fires were raging out of control – when people in the Nelson region were worried about losing their homes and lives, and many farmers were concerned about the welfare of their livestock – Greenpeace sent out an incredibly insensitive and ill-thought-out tweet claiming the fires were the result of climate change and all fossil fuels need to be banned.
The result was instantaneous: people – even its own supporters – told the environmental activists to pull their heads in.