The milk bottle campaign is collaboration between Canberra Milk and the Australian Federal Police (AFP)’s National Missing Persons Coordination Centre.
The campaign serves to raise awareness and collate more information about each person’s case, and last year it brought back the ultimate result — one missing person was found.
Police hope that people might recognise a face and the information could bring the case closer to being solved.
It’s a strategy copied for the United States. Would it be welcomed here?