Beef + Lamb NZ & Toyota Launch the Lamb Cruiser
Beef + Lamb New Zealand Inc and Pacific Toyota have pulled the covers off the season's most unique performance vehicle - The Lamb Cruiser.
Firstly, in my defence, I’m a 1970s petrolhead who knew his way around Cortina, Capri and Weber carburettors no problem, so a trip to the Toyota dealers to pick up a loan Camry Hybrid shouldn’t have been a problem.
But things didn’t start too well, literally. The dealer handed me the key fob: drive lever in park, foot on brake, push the start button – nothing! Same routine again, plus make sure the park brake was set, even put the seat belt on, same result – nothing. So I called over the smirking salesman who informed me “you’re not the first; the dash light says ‘ready’ so press the throttle and go”.
I knew that; I was just testing him.
Toyota has quite some experience of hybrids: at least 7 million such vehicles! The idea is a relatively simple one. Take a 4-cyl petrol engine and couple it to a permanent magnet synchronous motor powered by a Ni-Mh battery and – depending on the situation – use either the former or the latter to propel the vehicle.
In practice, the petrol engine produces 118kW and combined with the electric motor the power output is 151kW. On the road this translates into get-up-and-go: 0-100km/h in only 7.5 seconds and, more interesting, 80-100km/h in just one second. This is a seriously good open road car.
But the main thing is fuel consumption, which the factory claims is around 5.2L/100km. This is likely, as this driver achieved 6.5L/100km around town and on the odd 70-80km jaunt.
The other enduring impression of the Camry Hybrid is the smoothness of the transmission, with electronic control of the CVT unit that works so well with the HSD concept.
There’s no fuss, just a quiet linear increase in speed; and when the loud pedal is floored and the engine throws in some extra boogie it’s equally smooth and the speed rises at a greater rate. A neat feature, not seen on other CVT style transmissions, is the ‘B’ gate on the drive lever which activates engine braking downhill or coasting to a stop.
The handling is composed and compliant and, as expected, the car tends to understeer if pushed hard into tight corners, though it always feels safe and adjusting the throttle brings it back on line. The cabin is clean and modern and the seats are comfortable and supportive.
The car’s bling list reads well: proximity key and push button starting, dual zone climate control and a well-thought-out 6.1 inch centre screen that covers the usual media interactions, Bluetooth and screen for a reversing camera that’s clear and logical.
Outside, the vehicle has clean crisp lines that don’t give any clues about the engine bay. The front aspect is good looking with its attractive grill and the vertical LED daytime running lights add a nice touch and a degree of safety.
So far so good, what about negatives?
Two key points are probably in need of discussion: towing capacity and price.
For serious towing the Camry Hybrid is probably not for you; the braked towing limit is set at 300kg, so limits things to a small trailer or maybe a golf cart.
Pricewise the Camry GL as tested tips the dollar scale at $44,090+orc, compared to the standard GL version at $38,990 – a premium of $5100. Averaging fuel consumption at 2.5L/100 km less than the standard version (assuming petrol at $2.10/L in July) the hybrid would justify its extra cost over a 100,000km lifetime.
The numbers would stack up sooner if the car was mostly used around town, but it’s not always about the money, and if you want a car that can punch out a 1000km on one fill this might be the one.
It’s safe to say the Camry Hybrid is far removed from any imagined tree-hugging, sandal-wearing, goatee beard-sporting drivers. Hybrid has come of age.
Matt McRae, a farmer from Mokoreta in Southland who runs a sheep, beef and dairy support business alongside a sheep stud, has been elected to the Beef +Lamb NZ Board as a farmer director.
Ravensdown's next evolution in smart farming technology, HawkEye Pro, was awarded the Technology Section Award at the Southern Field Days Farm Innovation Awards in February 2026.
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Philip and Lyneyre Hooper of the Hoopman Family Trust have tonight been named the Taranaki Regional Supreme Winners at the Ballance Farm Environment Awards.
We are not a bunch of sky cowboys. That was one of the key messages from the chairperson of the NZ Agricultural Aviation Association (NZAAA) Kent Weir, speaking at an education day at Feilding aerodrome for 25 policymakers and regulators from central and local government and other rural professionals.
New Zealand's dairy and beef industries say they welcome the announcement that the Government will invest $10.49 million in the Dairy Beef Opportunities (DBO) programme.

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