Saturday, 29 June 2019 10:40

Colorado concept huge at Fieldays and beyond

Written by  Mark Daniel

With saloon cars fading on buyers’ radar, Holden is confirming its focus on the ute and SUV market.

The company chose the National Fieldays to reveal its home-grown concept -- the mighty Colorado ROX.

“We know many of our customers have grand visions of what they’d like to do to personalise their own vehicles after driving them out of the dealership. So we wanted to showcase how far you could take the extremely capable Colorado” says HNZ managing director Marc Ebolo. 

“Once the ball was rolling our marketing team, with partners Retro Vehicle Enhancement (RVE), spent a lot of time and effort bringing this concept to life.”

The ROX runs on 35-inch Blackbear mud terrain tyres and has custom made flares to house the huge wheels, a six-inch suspension and body lift kit. ‘Rock Sliders’ with removable drop steps make getting in and out almost as easy as on a standard Colorado.

The vehicle has a carbon fibre, high rise bonnet, hand crafted bespoke front and rear steel bumpers and a rear deck cargo system and 500mm tray extender. It also has an extended wrapping roof bar with retractable lights and a roof basket. 

Inside the vehicle has been up-spec’d with front and rear RVE sports seats with hand made leather upholstery.

The Colorado ROX will demonstrate the model’s 3.5 tonne towing capability, hauling a laden event trailer as it tours the country on a nationwide dealership tour. 

It will be displayed at big shows such as Fieldays.

To bring the project to life, Holden partnered with Retro Vehicle Enhancement (RVE), an Auckland business specialising in aftermarket vehicles. 

RVE sources parts from Poland, America and Taiwan. Many were made from scratch, requiring extensive one-off CAD engineering.

More like this

The last of the Sports Cats

The launch of the Series 2 HSV SportsCat was an endorsement of the risky decision to take the performance brand into the crowded high-end ute market.

Holden on the road for summer

In a move to demonstrate the capability of its vehicles, Holden recently put the talk to one side and ‘walked the walk’.

National

Machinery & Products

A new approach to apprenticeships

By taking a new approach to its apprenticeship programme, agricultural equipment supplier Norwood says it is ensuring farmers’ machinery will…

Buck-Rake does the job

With many self-propelled forage harvester manufacturers offering machines hitting 1000hp, the bottleneck in any harvesting system is always likely to…

Pigtail standards made to last

Feedback from farmers highlighted frustration at the time and cost involved in frequently replacing failed pigtail posts.

» The RNG Weather Report

» Latest Print Issues Online

The Hound

Say what?

OPINION: This old mutt almost choked while chewing his bone when he happened upon the latest politically-correct advice that’s been…

Why bother?

OPINION: A mate of the Hound’s recently applied for membership with Ashburton-based farm supply co-operative Ruralco.

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter