Tractor traders hoping for better sales in 2025
With annual tractor sales being a barometer for the state of the industry, New Zealand’s machinery importers and distributors, along with their dealerships, will be glad to see the back of 2024.
Tractor registrations rose 8.8% to 925 in July-September, from the same quarter in 2014, according to Land Transport Safety Authority figures recently published by Statistics NZ.
This reflects orders taken at National Fieldays in June, helping tractor registrations rise to their highest level since the December 2004 quarter when they reached 970.
Farmers’ spending is said to have risen this year on tractors, farm bikes, milking machines, irrigators, ploughs and harvesters. Fonterra’s record $8.40/kgMS payout to dairy farmers for 2013-14 partly explains the spending. So does the higher value of the NZ currency; the NZ$ reached a record 82.03 in July when measured against a basket of major currencies on a trade-weighted basis, reducing the price of imported farm machinery.
“Farmers were particularly cashed up through the middle of the year and around the time of Fieldays they would have been looking hard at new kit which would have included tractors,” says ASB Bank rural economist Nathan Penny.
“Many would have ordered then and those orders may not have been filled straight away; they would have come through in the months that followed, so that includes the September quarter.”
Tractor sales in the next quarter and beyond are expected to fall back as Fonterra drops its forecast payout.
