increase font size
Origin Ag was formed as a co-operative to introduce European machinery brands to the New Zealand’s farm machinery market.
With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor, using the backing and support of farm machinery retailers, to introduce European machinery brands to the New Zealand farm machinery market.
Managing director David Donnelly, already well known in the industry as Double D, says “We knew that simply starting up a new company to import farm machinery and introduce new products would be difficult, so we needed a ‘point of difference’ that would benefit both the farm machinery retailer and their customers.”
Twenty years on, the company imports Alpego cultivation and seeding equipment, Bogballe fertiliser spreaders, Gascon cultivation equipment, Hatsenbichler air seeders and tine arrows, Joskin effluent tankers, muck spreaders and trailers, and Pottinger harvesting and cultivation equipment, cumulatively covering the agricultural, viticultural, horticultural, and civil construction trailer markets.
Origin Ag’s founding dealers are typically family owned, like the majority of its European suppliers, with both parties focusing on a customer- centric approach, who in turn are also largely family enterprises.
Currently, 28 individually owned and operated farm machinery dealer retailers cover NZ from Whangarei to Invercargill for after sales, spare parts and servicing requirements.
“We pride ourselves on providing dealers and customers a one-on-one experience, with questions, answers and solutions addressed straight away,” says David.
Darryl Russell, managing director of Piako Tractors, one of Origin Ag’s founding shareholders says, “Our customers enjoy the close-knit relationship we have with Origin Ag, meaning they can pick up the phone to Piako or Origin Ag and have an answer in a matter of minutes – a huge point of difference in the agricultural business today.
In terms of the Origin Ag products, our customer base really likes the idea that we are directly associated as a shareholder in Origin Ag, and the quality, which is second to none in many areas”.
Robby Smith, director of Stevenson and Taylor, who were one of the first dealers to sign-on back in 2005, explains: “We were excited by the access to a wide variety of gear that was not offered in New Zealand at the time. Being part of its unique cooperative structure has given us a significant advantage in the industry. Being a family business, their values align closely with ours, making our partnership all the more meaningful. Origin Ag’s motto of “We have you covered” reaffirms the company’s values and that they can provide backup service for their products all over New Zealand”.
While it wouldn’t be unfair to call the LDV T60 “the poor man’s ute”, a change of distributor in 2023 has seen the brand raise its profile, while the recent arrival of the new LDV T60 Max Plus, will undoubtedly open the door to a wider audience for the brand.
Ag and Civil Machinery Direct, a division of Hamilton- based Waikato tractors, has recently been awarded the sole distribution in New Zealand for Kemper’s range of precision forage equipment.
While the name and technology remain unchanged and new machines will continue to carry the Novag name, all the assets, intellectual property and staff of the French manufacturer have been acquired by a new organisation called Agriculture Nouvelle Génération.
Recent rain has offered respite for some from the ongoing drought.
Having already hit the headlines for recycling broken 2.4 metre vineyard posts into 1.8 and 1.6 metre, half and quarter posts for agriculture, Repost recently hit the milestone of one million posts recycled, diverting the CCA treated posts from landfill.
Recent rain has offered respite for some from the ongoing drought.
New Zealand's TBfree programme has made great progress in reducing the impact of the disease on livestock herds, but there’s still a long way to go, according to Beef+Lamb NZ.
With much of the North Island experiencing drought this summer and climate change projected to bring drier and hotter conditions, securing New Zealand’s freshwater resilience is vital, according to state-owned GNS Science.
OPINION: Otago farmer and NZ First MP Mark Patterson is humble about the role that he’s played in mandating government agencies to use wool wherever possible in new and refurbished buildings.
For Wonky Box co-founder Angus Simms, the decision to open the service to those in rural areas is a personal one.
The golden age of orcharding in West Auckland was recently celebrated at the launch of a book which tells the story of its rise, then retreat in the face of industry change and urban expansion.
OPINION: The appendage swinging contest between the US and China continues, with China hitting back with a new rate of…
OPINION: The irony of President Trump’s tariff obsession is that the worst damage may be done to his own people.
