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Origin Ag was formed as a co-operative to introduce European machinery brands to the New Zealand’s farm machinery market.
With roots dating back to 2004, Origin Ag was formed as a co-operative business model that removed the traditional distributor, using the backing and support of farm machinery retailers, to introduce European machinery brands to the New Zealand farm machinery market.
Managing director David Donnelly, already well known in the industry as Double D, says “We knew that simply starting up a new company to import farm machinery and introduce new products would be difficult, so we needed a ‘point of difference’ that would benefit both the farm machinery retailer and their customers.”
Twenty years on, the company imports Alpego cultivation and seeding equipment, Bogballe fertiliser spreaders, Gascon cultivation equipment, Hatsenbichler air seeders and tine arrows, Joskin effluent tankers, muck spreaders and trailers, and Pottinger harvesting and cultivation equipment, cumulatively covering the agricultural, viticultural, horticultural, and civil construction trailer markets.
Origin Ag’s founding dealers are typically family owned, like the majority of its European suppliers, with both parties focusing on a customer- centric approach, who in turn are also largely family enterprises.
Currently, 28 individually owned and operated farm machinery dealer retailers cover NZ from Whangarei to Invercargill for after sales, spare parts and servicing requirements.
“We pride ourselves on providing dealers and customers a one-on-one experience, with questions, answers and solutions addressed straight away,” says David.
Darryl Russell, managing director of Piako Tractors, one of Origin Ag’s founding shareholders says, “Our customers enjoy the close-knit relationship we have with Origin Ag, meaning they can pick up the phone to Piako or Origin Ag and have an answer in a matter of minutes – a huge point of difference in the agricultural business today.
In terms of the Origin Ag products, our customer base really likes the idea that we are directly associated as a shareholder in Origin Ag, and the quality, which is second to none in many areas”.
Robby Smith, director of Stevenson and Taylor, who were one of the first dealers to sign-on back in 2005, explains: “We were excited by the access to a wide variety of gear that was not offered in New Zealand at the time. Being part of its unique cooperative structure has given us a significant advantage in the industry. Being a family business, their values align closely with ours, making our partnership all the more meaningful. Origin Ag’s motto of “We have you covered” reaffirms the company’s values and that they can provide backup service for their products all over New Zealand”.
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With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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