John Deere launches Harvest Profit in NZ & Australia
Recently released in Australia and New Zealand by John Deere, a unique new software platform offers near real time profitability monitoring across crops and individual paddocks.
From July 1, John Deere Construction and Forestry Equipment will be available from AGrowQuip in the North Island and Drummond & Etheridge (D&E) in the South Island.
From July 1, John Deere Construction and Forestry Equipment will be available from AGrowQuip in the North Island and Drummond & Etheridge (D&E) in the South Island.
This follows an announcement in March that John Deere would end its former distribution agreement in New Zealand with CablePrice. Both companies are New Zealand-owned and operated.
AGrowQuip has four depots and 120 staff and a history dating back more than 50 years.
D&E, with 10 locations and over 200 staff, is an established John Deere Ag & Turf dealer. Given the company has the sales, parts, service and support systems already in place – it’s ideally positioned to extend its JD product offering. D&E can trace its origins back over 85 years.
John Deere Construction & Forestry Division managing director for Asia Pacific and Africa, Jeff Kraft, says both dealers will offer world-class after-sales support.
“They already have a proven track record of doing so across their existing John Deere customers.”
Alongside a change of distribution, John Deere has also extended its product offering to include several of its machines not seen in NZ before. In addition to motor graders and crawler dozers, the range will now include wheel loaders, articulated dump trucks, compact excavators, compact track loaders, skid steer loaders and a new range of mid-size hydraulic excavators.
The company says it will also introduce a suite of technology-led solutions such as John Deere WorkSight for construction and John Deere ForestSight for forestry. These are designed to maximise ‘uptime’ and optimise machine performance, thereby increasing profitability while decreasing the need for physical service call outs.
JD says the technologies will be supported by in-country parts availability and machine telematics to monitor machine health, detect potential problems, and provide remote diagnostics and remote programming.
Ashburton cropping and dairy farmer Matthew Paton has been elected to the board of rural services company, Ruralco.
The global agricultural landscape has entered a new phase where geopolitics – not only traditional market forces – will dictate agricultural trade flows, prices, and production decisions.
National Lamb Day is set to return in 2026 with organisers saying the celebrations will be bigger than ever.
Fonterra has dropped its forecast milk price mid-point by 50c as a surge in global milk production is putting downward pressure on commodity prices.
The chance of a $10-plus milk price for this season appears to be depleting.
Keep focused on things that can be controlled on farm.

OPINION: Winston Peters has described the decision to sell its brand to Lactalis and disperse the profit to its farmer…
OPINION: The Hound reckons a big problem with focusing too much on the wrong goal - reducing livestock emissions at…