Friday, 14 February 2025 13:55

New home for JCB Agriculture

Written by  Mark Daniel
Power Farming is now the exclusive distributor of JCB Agriculture in New Zealand. Power Farming is now the exclusive distributor of JCB Agriculture in New Zealand.

Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment for over three years, now sees the relationship expanding to include the renowned JCB Agriculture product range.

From February 1, 2025, Power Farming will officially begin its role as the exclusive distributor of JCB Agriculture in New Zealand, offering an extensive product line up, that includes models such as the JCB Fastrac Icon, Loadall Telehandlers, and the 435/457 Wheel Loaders. Comprehensive workshop, parts and warranty support is already in place to ensure a seamless transition for existing JCB owners.

“Power Farming is a family-owned business with its global headquarters in Morrinsville, Waikato. With over 75 years of operation across New Zealand, Australia, and more recently the United States, the addition of JCB Agriculture is a significant milestone in our ongoing growth,” said Tom Ruddenklau, chief executive of Power Farming New Zealand.

This partnership not only enhances Power Farming’s product portfolio but also ensures continuity and innovation in serving JCB Agriculture customers. The JCB Agriculture brand is already well established in New Zealand, and Power Farming says it extends its gratitude to the Landpower team for their exceptional care and leadership in developing the brand and setting a high standard for customer service. “Power Farming is committed to ensuring continuity and a seamless transition for JCB Agriculture customers as they join our network.”

JCB 3 FBTW

The JCB range includes Loadall Telehandlers.

With a world-class portfolio of agricultural and construction equipment that includes leading brands such as McHale, Kverneland, Deutz-Fahr, Kioti, and Maschio, Power Farming is uniquely positioned to meet the diverse needs of farmers and contractors.

“Our customers deserve the best - whether it’s cutting-edge machinery, tailored solutions, or reliable aftersales support.

“We’re confident this partnership with JCB Agriculture will deliver exactly that,” concluded Ruddenklau.

More like this

Featured

Winston Peters questions Fonterra divestment plan

Foreign Affairs Minister Winston Peters has joined the debate around the proposed sale of Fonterra’s consumer and related businesses, demanding answers from the co-operative around its milk supply deal with the buyer, Lactalis.

Cyclone Gabrielle lessons from Young Grower of the Year

If there was a silver lining in the tragedy that was Cyclone Gabrielle, for New Zealand Young Grower of the Year, Grace Fulford, it was the tremendous sense of community and seeing first-hand what good leadership looks like.

National

Machinery & Products

Disc mower range gets upgrade

Kuhn has announced an expansion of its range of disc mowers, distributed by Norwood in New Zealand, with the addition…

Tech might take time

Agritech Unleashed – a one-day event held recently at Mystery Creek, near Hamilton – focused on technology as an ‘enabler’…

» Latest Print Issues Online

The Hound

Quid prod quo?

OPINION: Ageing lefty Chris Trotter reckons that the decision to delay recognition of Palestinian statehood is more than just a fit…

Deadwood

OPINION: A mate of yours truly recently met someone at a BBQ who works at a big consulting firm who spent…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter