Friday, 14 February 2025 13:55

New home for JCB Agriculture

Written by  Mark Daniel
Power Farming is now the exclusive distributor of JCB Agriculture in New Zealand. Power Farming is now the exclusive distributor of JCB Agriculture in New Zealand.

Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment for over three years, now sees the relationship expanding to include the renowned JCB Agriculture product range.

From February 1, 2025, Power Farming will officially begin its role as the exclusive distributor of JCB Agriculture in New Zealand, offering an extensive product line up, that includes models such as the JCB Fastrac Icon, Loadall Telehandlers, and the 435/457 Wheel Loaders. Comprehensive workshop, parts and warranty support is already in place to ensure a seamless transition for existing JCB owners.

“Power Farming is a family-owned business with its global headquarters in Morrinsville, Waikato. With over 75 years of operation across New Zealand, Australia, and more recently the United States, the addition of JCB Agriculture is a significant milestone in our ongoing growth,” said Tom Ruddenklau, chief executive of Power Farming New Zealand.

This partnership not only enhances Power Farming’s product portfolio but also ensures continuity and innovation in serving JCB Agriculture customers. The JCB Agriculture brand is already well established in New Zealand, and Power Farming says it extends its gratitude to the Landpower team for their exceptional care and leadership in developing the brand and setting a high standard for customer service. “Power Farming is committed to ensuring continuity and a seamless transition for JCB Agriculture customers as they join our network.”

JCB 3 FBTW

The JCB range includes Loadall Telehandlers.

With a world-class portfolio of agricultural and construction equipment that includes leading brands such as McHale, Kverneland, Deutz-Fahr, Kioti, and Maschio, Power Farming is uniquely positioned to meet the diverse needs of farmers and contractors.

“Our customers deserve the best - whether it’s cutting-edge machinery, tailored solutions, or reliable aftersales support.

“We’re confident this partnership with JCB Agriculture will deliver exactly that,” concluded Ruddenklau.

More like this

LDV unveils all-new Terron 9 Elite ute

As if there wasn’t enough choice in the New Zealand ute market, LDV New Zealand is expanding its offering, by showcasing the all-new Terron 9 Elite at Fieldays.

John Deere acquires Sentera to boost smart farming capabilities

While tractors combines and machinery for agriculture and construction is still its key business, John Deere appears to be taking opportunities in the hightech sector via acquisition, with the recent purchase of Sentera, a Minnesota-based company that specialises in equipment for capturing and interpreting aerial images.

Fendt 600 Vario Series arrives in NZ

Released in New Zealand earlier in the year, the new Fendt 600 Vario series, serving the 150-200hp category, is a compact and manoeuvrable 4-cylinder tractor with high performance and payload, at a low power-to-weight ratio.

Featured

Big return on a small investment

Managing director of Woolover Ltd, David Brown, has put a lot of effort into verifying what seems intuitive, that keeping newborn stock's core temperature stable pays dividends by helping them realise their full genetic potential.

Editorial: Sensible move

OPINION: The Government's decision to rule out changes to Fringe Benefit Tax (FBT) that would cost every farmer thousands of dollars annually, is sensible.

National

Machinery & Products

» Latest Print Issues Online

The Hound

Overbearing?

OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the…

Foot-in-mouth

OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter