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Power Farming is now the exclusive distributor of JCB Agriculture in New Zealand.
Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment for over three years, now sees the relationship expanding to include the renowned JCB Agriculture product range.
From February 1, 2025, Power Farming will officially begin its role as the exclusive distributor of JCB Agriculture in New Zealand, offering an extensive product line up, that includes models such as the JCB Fastrac Icon, Loadall Telehandlers, and the 435/457 Wheel Loaders. Comprehensive workshop, parts and warranty support is already in place to ensure a seamless transition for existing JCB owners.
“Power Farming is a family-owned business with its global headquarters in Morrinsville, Waikato. With over 75 years of operation across New Zealand, Australia, and more recently the United States, the addition of JCB Agriculture is a significant milestone in our ongoing growth,” said Tom Ruddenklau, chief executive of Power Farming New Zealand.
This partnership not only enhances Power Farming’s product portfolio but also ensures continuity and innovation in serving JCB Agriculture customers. The JCB Agriculture brand is already well established in New Zealand, and Power Farming says it extends its gratitude to the Landpower team for their exceptional care and leadership in developing the brand and setting a high standard for customer service. “Power Farming is committed to ensuring continuity and a seamless transition for JCB Agriculture customers as they join our network.”
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The JCB range includes Loadall Telehandlers. |
With a world-class portfolio of agricultural and construction equipment that includes leading brands such as McHale, Kverneland, Deutz-Fahr, Kioti, and Maschio, Power Farming is uniquely positioned to meet the diverse needs of farmers and contractors.
“Our customers deserve the best - whether it’s cutting-edge machinery, tailored solutions, or reliable aftersales support.
“We’re confident this partnership with JCB Agriculture will deliver exactly that,” concluded Ruddenklau.
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With the biannual Italian EIMA machinery Expo less than a month away, Case IH has taken out a Technical Evolution award for the Advanced Vehicle Suspension system available on its Optum 360–440 series tractors.
The Advanced Vehicle Suspension system, available on Optum 360, 390, and 440 models, responds to changing conditions, automatically adjusting how the suspension reacts to absorbs shocks and controlling vehicle movement.
In operation, sensors monitor the vibrations transmitted from the tractor chassis to the operator cabin, allowing the system to adjust suspension damping in real time. The control system incorporates key priorities, such as comfort at lower speeds and stability as speed increases, while also reacting to factors such as lower tyre pressures, where the tyres absorb more of the initial shock.
Case IH said as suspension requirements change throughout the working day, as tractors move between the paddock and road transport, the system manages suspension response in the background as tasks, speeds and conditions change, leaving the operator without the need to make manual adjustments.
Richard Hollins, Optum series tractors global product manager, said: “Pioneering technology must earn its place in the working day. Farmers and contractors will judge an investment by what it delivers, including manageable ownership costs, dependable up-time and the versatility to tackle different jobs. With AVS, we are putting intelligent control to work for comfort and stability, without giving the operator another setting to manage.”
Organised by FederUnacoma, the Italian Agricultural Machinery Manufacturers Federation, the contest has been part of EIMA since 1986, with the Technical Evolution distinction awarded to products that introduce original improvements to solutions already manufactured or patented.
www.caseih.com
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