Friday, 14 February 2025 13:55

New home for JCB Agriculture

Written by  Mark Daniel
Power Farming is now the exclusive distributor of JCB Agriculture in New Zealand. Power Farming is now the exclusive distributor of JCB Agriculture in New Zealand.

Power Farming has announced a new chapter in its partnership with JCB, which having represented the UK-based company’s construction equipment for over three years, now sees the relationship expanding to include the renowned JCB Agriculture product range.

From February 1, 2025, Power Farming will officially begin its role as the exclusive distributor of JCB Agriculture in New Zealand, offering an extensive product line up, that includes models such as the JCB Fastrac Icon, Loadall Telehandlers, and the 435/457 Wheel Loaders. Comprehensive workshop, parts and warranty support is already in place to ensure a seamless transition for existing JCB owners.

“Power Farming is a family-owned business with its global headquarters in Morrinsville, Waikato. With over 75 years of operation across New Zealand, Australia, and more recently the United States, the addition of JCB Agriculture is a significant milestone in our ongoing growth,” said Tom Ruddenklau, chief executive of Power Farming New Zealand.

This partnership not only enhances Power Farming’s product portfolio but also ensures continuity and innovation in serving JCB Agriculture customers. The JCB Agriculture brand is already well established in New Zealand, and Power Farming says it extends its gratitude to the Landpower team for their exceptional care and leadership in developing the brand and setting a high standard for customer service. “Power Farming is committed to ensuring continuity and a seamless transition for JCB Agriculture customers as they join our network.”

JCB 3 FBTW

The JCB range includes Loadall Telehandlers.

With a world-class portfolio of agricultural and construction equipment that includes leading brands such as McHale, Kverneland, Deutz-Fahr, Kioti, and Maschio, Power Farming is uniquely positioned to meet the diverse needs of farmers and contractors.

“Our customers deserve the best - whether it’s cutting-edge machinery, tailored solutions, or reliable aftersales support.

“We’re confident this partnership with JCB Agriculture will deliver exactly that,” concluded Ruddenklau.

More like this

Gong for NH dealers

New Holland dealers from around Australia and New Zealand came together last month for the Dealer of the Year Awards, which recognises the top-performing dealerships across the New Holland network.

A true Kiwi ingenuity

The King Cobra raingun continues to have a huge following in the New Zealand market and is also exported to numerous overseas markets.

Giltrap tankers making the most of effluent

Research suggests that up to 90% of the nutrient value in effluent can be retained if the material is used efficiently, with additional benefits being gained by increasing soil organic matter, leading to improved water holding, aeration and drainage.

Alpego eyes electric power harrow

Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the Italian Eima Event, taking away an innovation award.

Featured

Court decision a win for Southland farmers

Federated Farmers says it welcomes a recent court decision which granted a stay on rules in the Southland Water and Land Plan until legislative changes can be made by government.

National

Machinery & Products

Alpego eyes electric power harrow

Distributed by OriginAg in New Zealand, Italian manufacturer Alpego recently showed its three metre Alysium electric power harrow at the…

New seed drill tech coming

Incorporating Vaderstad's latest seed drill technology, the Proceed V 24, is said to improve precision and increase planting efficiencies for…

» Latest Print Issues Online

The Hound

Waffle man

OPINION: Prime Minister Christopher Luxon sometimes can't escape his own corporate instinct for evasion, and in what should have been…

Banks on notice

OPINION: Shane 'Matua' Jones, crusader against all things woke, including "woke banks", couldn't have scripted it better when his NZ…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter