Friday, 20 December 2024 14:55

Kubota joins forces with Hurricanes

Written by  Staff Reporters
Kubota will be the home jersey sponsor for Hurricanes for the next two years. Kubota will be the home jersey sponsor for Hurricanes for the next two years.

Japanese agricultural equipment maker Kubota will have its stamp on the home jersey for the Hurricanes.

The two-year sponsorship deal, for 2025 and 2026, includes both the men’s and women’s teams.

Kubota NZ marketing and business development manager Ian Massicks sees the deal as an opportunity to continue to build on Kubota’s growing brand awareness, and further immerse itself in the social fabric of New Zealand.

“Partnering with the Hurricanes presents a tremendous opportunity for the Kubota brand, not only in New Zealand but on a global scale,” says Massicks. “As one of the world’s most celebrated sports, rugby offers Kubota a unique chance to connect with audiences worldwide, week after week, while showcasing our commitment to excellence.”

Kubota’s range in New Zealand includes tractors, utility vehicles and mowers.

Hurricanes chief executive Avan Lee was delighted with the new partnership and had nothing but praise for his early interactions with the Kubota team.

“We’re proud to have a globally recognised brand like Kubota join our extended Hurricanes whānau,” says Lee.

“Although they’re a truly global brand, we’ve already developed a great connection with the local team in Palmerston North, and we see that as a testament to how much they know and genuinely care about their customers in the community too. <p.“We felt this mirrored our own values around connection and care for our people and fans.”

More like this

H is the 1!

OPINION: Good on Miraka for eschewing electric power for its future tankers, opting for the much more practical heavy-vehicle ‘green’ choice, hydrogen, putting NZ’s first H-powered tanker on the road.

Carrfields nabs Krone retailer rights

Ashburton-based Carrfields has signed a deal with Kubota NZ for the retail distribution rights of Krone products in Canterbury, effective September 1.

Box Blade carves precise grading

Kubota NZ is continuing to improve its equipment attachment range with the BB30 Box Blade, said to be ideal for landscaping grading operations, using a skid steer or tracked compact loader.

Kubota tests diesel engines

Kubota last month used the UK LAMMA Show to test the water with its new 200hp, four-cylinder 09-series diesel engines.

Featured

National

Machinery & Products

» Latest Print Issues Online

The Hound

Overbearing?

OPINION: Dust ups between rural media and PR types aren't unheard of but also aren't common, given part of the…

Foot-in-mouth

OPINION: The Hound hears from his canine pals in Southland that an individual's derogatory remarks on social media have left…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter