Krone Group Earnings Drop Despite Stable Farm Machinery Sales
While turnover was back slightly at €2.3 billion in 2024/2025 (previous year €2.4 billion), the German Krone Group saw earnings fall from €107 million to €40.1 million.
Rather than the traditional site layout of a range of machines spread across a site, the Tulloch display featured a full-width facade with a life size photograph of one of Krone’s mighty forage harvesters.
Visitors entered through the ‘throat’ of the harvester into an airport-style visitors’ lounge with comfortable seating and refreshments. Those wishing to talk about particular machines in detail could move to ‘break-out’ areas where interactive screens allowed access to look at units in more detail.
“Fieldays is extremely important to us, but the traditional style of display brought with it huge transport and logistics costs,” says John Tulloch.
“And then we still couldn’t show every machine in the ranges because of limitations on site space. This concept allows us to look at all the ranges in detail in comfortable surroundings.”
