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Tulloch site at Fieldays 2015.
They say innovation is changing the way we do business and this was professionally demonstrated by the Tulloch site at National Fieldays.
Rather than the traditional site layout of a range of machines spread across a site, the Tulloch display featured a full-width facade with a life size photograph of one of Krone’s mighty forage harvesters.
Visitors entered through the ‘throat’ of the harvester into an airport-style visitors’ lounge with comfortable seating and refreshments. Those wishing to talk about particular machines in detail could move to ‘break-out’ areas where interactive screens allowed access to look at units in more detail.
“Fieldays is extremely important to us, but the traditional style of display brought with it huge transport and logistics costs,” says John Tulloch.
“And then we still couldn’t show every machine in the ranges because of limitations on site space. This concept allows us to look at all the ranges in detail in comfortable surroundings.”
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While widely known for its extensive agricultural machinery ranges, German company is also a major producer of trailers for the commercial road haulage industry in Europe.
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