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Baseball caps, overalls and jackets are a familiar aspect of aftermarket promotion. But Fendt has taken an interesting step further.
JP Sauer and Sohn, reputedly Germany’s oldest gunsmith, has made the company a rifle -- the S04 Fendt 1050 Vario – to draw attention to the brand’s flagship high horsepower tractor.
But sorry, Fendt fans, you won’t be able to buy one because there’s only one. Yep, it’s a one-off which will, in time, be auctioned to benefit the German Hunting Association.
The rifle’s lines echo the lines of the tractor’s massive hood, its hand-made rubber grip inlays mimic the tractor tyres and the bolt mechanism is styled after the tractor’s perforated exhaust pipe shield. Tiny indentations adorn the weapon and its finish is black DLC (diamond like carbon). The barrel has a fluted finish, nickel plated sight bases and a chrome plated muzzle thread protector.
Last month's Agritechnica event led to a wide group of manufacturers celebrating successes when the 2026 Tractor of the Year Competition winners, selected by a panel of European journalists, were announced in Hanover Germany.
ACGO showcased a one-of-a-kind golden Fendt tractor at the US Capitol in early August, commemorating the Great American Farmers Market, a week-long celebration of food, family and farming.
Released in New Zealand earlier in the year, the new Fendt 600 Vario series, serving the 150-200hp category, is a compact and manoeuvrable 4-cylinder tractor with high performance and payload, at a low power-to-weight ratio.
Taking pride of place at Central Districts Field Days, the new 600 Series was Fendt’s incarnation of a compact and manoeuvrable 4-cylinder tractor in the 150-200hp sector.
Following a quarter century of production, the 100,000th Fendt 700 Vario was recently driven off the production line in Marktoberdorf, Germany.
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