NZ Hops Ltd has at least quadrupled the value of its co-operative during the past 10 years.
They brought smiles to cockies' and stockies' faces, and they brought Mystery Creek buzz to Hamilton's CBD.
Power Farming commissioned the Frankton brewer to create a limited edition batch of Power Farming Pilsner.
And the brewer created the Power Farming 'HQ bar' at the entrance to Sky City on Victoria Street, also with a selection of the latest and greatest tractors for farmers and the public to drool over.
Power Farming marketing director Brett Maber says the company knows it's pretty tough out there and that everyone is having to work a bit harder.
"We have been and will be here for the long haul and so also farmers. We'd like to say thanks to our loyal customers, some of whom have ties going back to my grandfather in 1947."