Editorial: United strategy for wool
OPINION: Wool farmers believe the future of strong wool still holds promise.
A Tatua director and Waikato sheep farmer Ross Townshend has been appoint chief executive of Wools of New Zealand.
The appointment follows the successful capitalisation of Wools of NZ completed in March and is in line with the company's strategy of putting the necessary people and processes in place to effectively run a 100% grower-owned sales and marketing company.
Mark Shadbolt, chairman of Wools of New Zealand, says after a rigorous selection process spanning several months the board was delighted that Townshend, a Waikato sheep farmer and a shareholder of Wools of New Zealand, had accepted the role.
"In addition to his strong agribusiness sector credentials, Ross brings on board a global business perspective across the primary sector - from procurement and operations to supply chain and international marketing - honed through more than 10 years of senior operational roles with Rank Group companies' Goodman Fielder, Bluebird Foods, Evergreen Packaging, Carter Holt Harvey and New Zealand Dairy Foods."
Townshend, who has a Bachelor of Technology from Massey University and an Advanced Management Programme (AMP) from Harvard Business School, is a director of Tatua Cooperative Dairy Company Ltd.
"The board of Wools of New Zealand has done a great job of raising capital and securing grower commitment. I look forward to the challenge of restoring wool to a profitable enterprise that it once was and we all need it to be again," Townshend said.
Townshend will take up the role on August 1, though he though he will be involved in planning sessions with key management and the board over the coming weeks.
Three men have been sentenced in District Courts after Ministry for Primary Industries prosecutions over animal welfare, food safety and cattle tracing offences.
Fonterra’s 2026 financial year was a year of delivery, with record volumes of milk collected, processed and shipped by the co-op.
OPINION: The Government's decision to reinstate agriculture and horticultural science as a standalone subject from Year 11 is the right one.
Dairy farmers, still holding onto their Fonterra shares despite switching milk supply elsewhere or exiting the industry, now face a stricter share sell-down requirement.
Hamilton-based agritech company Aimer Farming has completed a $3 million capital raise to support its next stage of growth, including a beef farming product due to launch in 2027.
When dairy manager Miriam Lauridsen learned the farm, she was joining held weekly health and safety meetings, she initially thought that was “a bit over the top”. Experiencing that culture changed her mind.

OPINION: The same mainstream media muppets that brought you Jacindamania in 2017 have been flat out pimping for the Opportunities…
OPINION: Your old mate reckons the atrocious way farmers in the UK are treated by their lords and masters in…