Editorial: United strategy for wool
OPINION: Wool farmers believe the future of strong wool still holds promise.
A Tatua director and Waikato sheep farmer Ross Townshend has been appoint chief executive of Wools of New Zealand.
The appointment follows the successful capitalisation of Wools of NZ completed in March and is in line with the company's strategy of putting the necessary people and processes in place to effectively run a 100% grower-owned sales and marketing company.
Mark Shadbolt, chairman of Wools of New Zealand, says after a rigorous selection process spanning several months the board was delighted that Townshend, a Waikato sheep farmer and a shareholder of Wools of New Zealand, had accepted the role.
"In addition to his strong agribusiness sector credentials, Ross brings on board a global business perspective across the primary sector - from procurement and operations to supply chain and international marketing - honed through more than 10 years of senior operational roles with Rank Group companies' Goodman Fielder, Bluebird Foods, Evergreen Packaging, Carter Holt Harvey and New Zealand Dairy Foods."
Townshend, who has a Bachelor of Technology from Massey University and an Advanced Management Programme (AMP) from Harvard Business School, is a director of Tatua Cooperative Dairy Company Ltd.
"The board of Wools of New Zealand has done a great job of raising capital and securing grower commitment. I look forward to the challenge of restoring wool to a profitable enterprise that it once was and we all need it to be again," Townshend said.
Townshend will take up the role on August 1, though he though he will be involved in planning sessions with key management and the board over the coming weeks.
Ministry for Primary Industries (MPI) Director General Ray Smith believes there is potential for an increase in dairy farming in New Zealand.
New Zealand's new Special Agricultural Trade Envoy, Horowhenua dairy farmer, company director and former Minister of Agriculture, Nathan Guy says the Free Trade Agreement (FTA) with India is a good deal for the country.
New figures show dairy farmers are not only holding on to their international workforce, but are also supporting those staff to step into higher-skilled roles on farm.
New tractor deliveries for 2025 jumped 10% compared to the previous year, a reflection of the positive primary sector outlook, according to the Tractor and Machinery Association (TAMA).
Entries have opened for two awards in the New Zealand Dairy Industry Awards (NZDIA) programme, aimed at helping young farmers progress to farm ownership.
Federated Farmers has confirmed interim chief executive Mike Siermans to the role.

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