Editorial: United strategy for wool
OPINION: Wool farmers believe the future of strong wool still holds promise.
A Tatua director and Waikato sheep farmer Ross Townshend has been appoint chief executive of Wools of New Zealand.
The appointment follows the successful capitalisation of Wools of NZ completed in March and is in line with the company's strategy of putting the necessary people and processes in place to effectively run a 100% grower-owned sales and marketing company.
Mark Shadbolt, chairman of Wools of New Zealand, says after a rigorous selection process spanning several months the board was delighted that Townshend, a Waikato sheep farmer and a shareholder of Wools of New Zealand, had accepted the role.
"In addition to his strong agribusiness sector credentials, Ross brings on board a global business perspective across the primary sector - from procurement and operations to supply chain and international marketing - honed through more than 10 years of senior operational roles with Rank Group companies' Goodman Fielder, Bluebird Foods, Evergreen Packaging, Carter Holt Harvey and New Zealand Dairy Foods."
Townshend, who has a Bachelor of Technology from Massey University and an Advanced Management Programme (AMP) from Harvard Business School, is a director of Tatua Cooperative Dairy Company Ltd.
"The board of Wools of New Zealand has done a great job of raising capital and securing grower commitment. I look forward to the challenge of restoring wool to a profitable enterprise that it once was and we all need it to be again," Townshend said.
Townshend will take up the role on August 1, though he though he will be involved in planning sessions with key management and the board over the coming weeks.
This week, more than 100 farmers, policy makers, politicians and other industry influencers will gather at the annual Dairy Environment Leaders (DEL) Forum to workshop positive environmental change for New Zealand dairy.
Fonterra says its interim results show continued momentum in its performance, with revenue of $13.9 billion in the first half of the 2026 financial year.
New Zealand's diverse cheesemaking talent shone brightly last night as the New Zealand Specialist Cheesemakers Association (NZSCA) crowned the champions of the 2026 New Zealand Cheese Awards.
Tracing has indicated that the source of the first velvetleaf find of the 2025-26 crop season, in Auckland, was likely maize purchased in the Waikato region.
Fish & Game New Zealand has announced its election priorities in its Manifesto 2026.
With the forage maize harvest started in Northland and the Waikato, the Foundation for Arable Research (FAR) is telling growers of later crops, or those further south, to start checking their maize crop maturity about three weeks prior to when they think they will start silage harvesting.

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