Top wool advocate bales out
The conversion of productive farmland into trees has pretty much annihilated the wool industry.
The situation for wool may be dire, but Waipukurau woolbroker Philippa Wright is not walking away from it.
Wright hopes the situation will improve and says she’s not going to leave the industry just because of its present state. She says her staff are young, positive and enthusiastic and she owes it to them to stay and see it through.
Wright says one of the worst things she’s had to do over recent months is to ring up farmers and tell them what their wool is selling for.
“In some cases, greasy wool has been selling for a dollar a kilogram. Neither myself nor my father can remember wool fetching such a low price,” she told Rural News.
Wright says the central Hawkes Bay, where her business is based, has been hit by the double whammy of Covid-19 and the drought. She says a lot of capital stock have been killed as a result of the drought – so the number of sheep to be shorn will be lower than normal.
“The other thing in Hawkes Bay is that it is a big second shear area through May, June and July and is one of the busiest times of the year,” Wright adds. “But a lot of people simply aren’t going to be able to second shear because of the lack of feed for their stock so we are going to miss out on that.”
Wright says Covid meant that during lockdown it was not possible to sell wool, but during that time the industry – including shearers, classers, scourers and exporters – spent time communicating with each other and finding out what all the different groups were doing and how they could best work together.
She says while sales were restricted during lockdown, so too was processing wool and it’s taken time for the product to move. “India has only just opened up, Europe is still closed and while China is open it’s taking 90% of the wool from Australia and a large amount from South Africa and the UK,” Wright explains.
“China is also taking some of our wool, but when they have finished producing the yarn, carpet, jerseys or coats it begs the question where do these products go,” she adds.
“Sixty percent of the products that China produces from our wool goes to the USA and at the moment, that market is closed.”
The World Wide Sires National All Day Breeds Best Youth Camp Best All Rounder plaudit has become family affair, with 2026 Paramount Cup winner Holly Williams following in her sister Zara's footsteps.
DairyNZ is giving New Zealand farmers a unique opportunity to gain hands-on governance and leadership experience within the dairy sector.
Herd improvement company LIC has posted a 5.2% lift in half-year revenue, thanks to increasing demand for genetics.
According to the latest Fresh Produce Trend Report from United Fresh, 2026 will be a year where fruit and vegetables are shaped by cost pressures, rapid digital adoption, and a renewed focus on wellbeing at home.
The Roar is a highlight of the game hunting calendar in New Zealand, with thousands of hunters set to head for the hills to hunt male stags during March and April.
OPINION: The past few weeks have been tough on farms across the North Island: floods and storms have caused damage and disruption to families and businesses.

OPINION: Meanwhile, red blooded Northland politician Matua Shane Jones has provided one of the most telling quotes of the year…
OPINION: This old mutt has been around for a few years now and it seems these ‘once in 100-year’ weather…