Federated Farmers Leadership Race Emerges Ahead of AGM
A potential showdown between the top two Federated Farmers leaders looms at the farmer lobby's annual meeting later this month.
New Zealanders will be able to size up the president of Federated Farmers for themselves this Saturday, with Country Calendar featuring the farm and work of Bruce Wills. The episode airs on TV One Saturday at 7pm.
"I'll be very interested to see what bits they put in", admitted Wills, Federated Farmers president.
"I hope it will show how I juggle my day job as a farmer with my added responsibilities locally and nationally with Federated Farmers. Not to mention being a dad as well.
"I can honestly say I enjoyed working with the Hyundai Country Calendar team. They spent a fair amount of time with us at Trelinnoe on the Taupo-Napier Highway, as well as a bit of time at a Farm Open day in Wellington.
"I am also certain there'll be some comment in farmer circles because my brother and I do not tail our lambs. Many will say we are mad, but we are happy to test the status quo, try something different.
"We started leaving tails longer about five years ago, if we didn't see benefits in doing this we would simply go back to shorter tails. This year we will be leaving tails long again.
"As regular viewers of Hyundai Country Calendar will know, farming is no 'paint by numbers' operation. I guess our ethos at Trelinnoe is based on the specialness of location. That means preserving native bush as well as keeping the soil in place on our hills.
"We have placed 15% of the farm into QEII National Trust covenants and have over 300ha of regenerating bush and reserves. I am a strong advocate for poplars and willows.
"We plant more trees every year and now have some 15,000 trees scattered across our paddocks to give shade and shelter to our stock and stability to our hillsides.
"This costs money and time, in fact lots of both. Not just the initial outlay, but the cost of maintaining trees and protecting native bush from pest plants and animals. It is the unsung work of many a farmer and comes out of the realisation that to be truly green, you must be in the black.
"I am sure Hyundai Country Calendar will deliver their usual high quality and informative look at rural New Zealand.
"I hope you enjoy a bit of a look at my world," Wills says.
Farmers should be cautiously optimistic as the 2026/27 season kicks off, says DairyNZ.
RaboResearch senior analyst Emma Higgins expects the 2026/27 dairy season to be another profitable one.
The new dairy season is kicking off with plenty of risks to the forecast farmgate price, both upside and downside, says ANZ agricultural economist Matt Dilly.
A potential showdown between the top two Federated Farmers leaders looms at the farmer lobby's annual meeting later this month.
FarmIQ Systems has developed a free land management app to help remove barriers to New Zealand farmers and growers adopting digital tools.
Rural Women New Zealand has announced the winners of the 2026 NZI Rural Women Business Awards.

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