Tuesday, 18 May 2021 10:55

We're not a pushover!

Written by  Peter Burke
BLNZ chair Andrew Morrison concedes that industry groups have not got the message out to farmers that they are engaging strongly with government to get the right policy settings. BLNZ chair Andrew Morrison concedes that industry groups have not got the message out to farmers that they are engaging strongly with government to get the right policy settings.

Beef+Lamb NZ chair Andrew Morrison has fended off criticism that his organisation is too cosy with government and won’t speak out against it.

In recent weeks, there have been growing calls for the industry good organisations – Beef+Lamb NZ and DairyNZ – to be more vocal against some of the government reforms that are affecting farmers. But Morrison says people should judge them on the outcomes, not the outbursts.

He says right now an entity of 15 farming groups are working together to have a mature conversation with government around what is the best way to achieve some of these reforms so that they don’t impact negatively on the primary sector.

“None of the sectors are selling each other out to get a result. This is about an aligned agreement about what is the best way to construct policy, and throwing rocks doesn’t work – it just gets people offside,” Morrison told Rural News. “You can have heated, mature debates, but you still have to be respectful.”

Morrison says the new order is about the primary sector and key government ministries building trust with each other – something which he believes has been missing in the past. He says it’s about assuring officials that they have practical solutions which will achieve the policy outcomes of government and also work on farm.

“We have to be the trusted voice of reason and convince people about our arguments based on reason and also on emotion.”

Morrison says there is no point in making statements which make producers feel good – when in fact they are antagonising others. He says the messaging has to be more sophisticated than it has been in the past. Morrison concedes that they have not got the message out to farmers that they are engaging strongly with government to get the right policy settings.

“When things ,go wrong we just don’t roll over. We have some pretty heated debates. Our key message is thriving rural communities, valued by all New Zealanders,” he says.

Morrison says people have to understand that they are working with a government that has a majority of 28 seats and, in essence, could enact whatever policy they want. He says individuals in farmer groups have their own ways of working, but they all have the same goal of working together and to influence ministers.

Sector Beefs Up Collaboration

Beef+Lamb NZ and the Meat Industry Association (MIA) say they intend to work more collaboratively.

This is one of the key take home messages from a just released report on the red meat sector, which canvasses issues facing the sector.

It notes the resilience of the sector during Covid, the success with M. bovis and the challenges around securing new free trade agreements.

The report also has commentary on climate change and other environmental matters.

MIA chief executive Sirma Karapeeva says her goal is to work much more closely with B+LNZ.

She says this is because the issues both organisations are facing are not things that one agency on their own can have the energy, the resources or the space to deal with. Karapeeva points to issues such as climate change and the raft of environmental reforms.

"There are some pretty hard deadlines and we need to collectively focus on these," she told Rural News. "There is now a maturity of the relationship between the two organisations and we realise we need to work together to achieve something for the industry as a whole."

Karapeeva acknowledges that to win arguments, these need to be backed by hard science. She says, to that end, they are engaging experts from research organisations and universities to produce key reports. For example, they have just created a lifecycle analysis report on sheep and beef products.

"I totally agree that science is going to be very important in supporting our evidence and positions," Karapeeva says.

"But we can't employ so many different people. We have to look at creating good, strong policy in Wellington and then tap into the wide network of scientific experts in NZ and through that network, also tap into some international experts."

More like this

Red meat rebound

The red meat sector is poised for a strong rebound this season, with export receipts forecast to top $10 billion and farm profitability to almost double.

The future of beef breeding

Progeny testing at Pāmu’s Kepler farm in Southland as part of Beef + Lamb New Zealand’s Informing New Zealand Beef programme is showing that the benefits of hybrid vigour could have a massive impact on the future of beef breeding.

Methane targets disappoint farmers

Beef + Lamb New Zealand (B+LNZ) has reiterated calls for New Zealand to revise its methane targets after the Government's "disappointing" announcement of its revised Nationally Determined Contribution (NDC).

Featured

MPI: Primary sector exports hit record $60B

A blockbuster year and an exciting performance: that's how Ministry for Primary Industries (MPI) Director General, Ray Smith is describing the massive upsurge in the fortunes of the primary sector exports for the year ended June 2025.

Top innovators announced

The Fieldays Innovation Award winners have been announced with Auckland’s Ruminant Biotech taking out the Prototype Award.

National

Machinery & Products

Calf feeding boost

Advantage Plastics says it is revolutionising calf meal storage and handling, making farm life easier, safer, and more efficient this…

JD's precision essentials

Farmers across New Zealand are renowned for their productivity and efficiency, always wanting to do more with less, while getting…

» Latest Print Issues Online

The Hound

Are they serious?

OPINION: The Greens aren’t serious people when it comes to the economy, so let’s not spend too much on their…

A hurry up!

OPINION: PM Chris Luxon is getting pinged lately for rolling out the old 'we're still a new government' line when…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter