Bakers prefer butter, helping prices soar
Consumers around the world are willing to pay more for products containing dairy and this is driving demand for butter and cream, says Fonterra.
Tatua chief executive Paul McGilvary says the co-op saw an opportunity to market one of its many products by utilising existing infrastructure and factory location.
Tatua is the only manufacturer of aerosol cream in the Southern Hemisphere and sells their Tatua branded aerosol throughout New Zealand and Australia.
It's a chance for us to celebrate making Tatua Dairy Whip for over 30 years and a perfect lead up to our centenary celebrations next year," he says.
"We are trying to highlight the spirit of innovation is alive and well in our community" McGilvary says.
He says awareness will increase for those in the Waikato region as to what is being made and achieved in their own back yard.
