Tuesday, 23 July 2013 15:58

Tatua whips up a can of fun

Written by Sudesh Kissun

font size decrease font size increase font size
Print
Email

Waikato milk processor Tatua has whipped its Dairy Whip product to new heights, literally - by transforming one of their 12 metre high silos into a can of Tatua Dairy Whip.

Tatua chief executive Paul McGilvary says the co-op saw an opportunity to market one of its many products by utilising existing infrastructure and factory location.

Tatua is the only manufacturer of aerosol cream in the Southern Hemisphere and sells their Tatua branded aerosol throughout New Zealand and Australia.

It's a chance for us to celebrate making Tatua Dairy Whip for over 30 years and a perfect lead up to our centenary celebrations next year," he says.

"We are trying to highlight the spirit of innovation is alive and well in our community" McGilvary says.

He says awareness will increase for those in the Waikato region as to what is being made and achieved in their own back yard.

More like this

Once-a-Day Calf Feeding: How Probiotics Boost Heifer Growth

Matt Collier, Probiotic Revolution, says calves will drink a lot of milk once-a-day with their probiotic Calf Xtreme.

El Niño Summer: Terravest on Preparing Dairy Sheds Now

After a winter of frozen pipework and refrigeration call-outs, Terravest chief executive Kip Bodle and chief operating officer Luke Walker explain why this El Niño summer calls for a different kind of preparation, before the first heatwave finds the weak points for you.

PGG Wrightson Revenue Tops $1.1b as Profit Jumps 46%

After delivering a strong financial year, rural trader PGG Wrightson says the coming months will depend on customer confidence and weather.

Fonterra Opens Upgraded Chengdu Application Centre

Fonterra has opened its upgraded Chengdu Application Centre, bringing New Zealand dairy expertise closer to customers in one of China's fastest-growing regions.

Stephen Allen to Step Down as Tatua Chair After 23 Years

Tatua chair Stephen Allen says he leaves the co-op with a deep sense of gratitude for the people who have contributed to its success.

Featured

Pork Remains Among NZ's Most Affordable Meats: Stats NZ

As the cost-of-living crisis continues to put pressure on household grocery budgets, new figures show pork remains one of the most affordable fresh meat options for New Zealand families.

Editorial: The Value of Credibility

OPINION: In politics, credibility is and should be big. It must surely rank higher than charisma, which is quite trite and superficial. Yet, voters nowadays are often wooed and influenced by how someone looks or talks at a superficial level. TV plays a huge role in this.

DairyBase and MINDA Link Up to Cut Farmer Paperwork

Farmers can spend less time on paperwork, thanks to a new data sharing agreement between DairyNZ’s DairyBase and LIC’s MINDA software.

Kaikōura Families Get School Run Lifeline After Storm

Kaikōura families affected by July's severe storm have found a practical solution to a problem that's kept some children away from regular schooling for weeks: a washed-out section of Inland Kaikōura Road, which has stopped the local school bus from running its usual route.

Rural NZ Welcomes $8.5m Government Health Package

Rural New Zealand is welcoming the Government’s recent package of rural healthcare initiatives.

Massey Adds New Majors in Agritech, Animal Science

Interest in agritech and production animal systems has prompted Massey University's School of Agriculture and the Environment to new majors to its popular animal science degree.