Tuesday, 23 July 2013 15:58

Tatua whips up a can of fun

Written by Sudesh Kissun

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Waikato milk processor Tatua has whipped its Dairy Whip product to new heights, literally - by transforming one of their 12 metre high silos into a can of Tatua Dairy Whip.

Tatua chief executive Paul McGilvary says the co-op saw an opportunity to market one of its many products by utilising existing infrastructure and factory location.

Tatua is the only manufacturer of aerosol cream in the Southern Hemisphere and sells their Tatua branded aerosol throughout New Zealand and Australia.

It's a chance for us to celebrate making Tatua Dairy Whip for over 30 years and a perfect lead up to our centenary celebrations next year," he says.

"We are trying to highlight the spirit of innovation is alive and well in our community" McGilvary says.

He says awareness will increase for those in the Waikato region as to what is being made and achieved in their own back yard.

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