Red meat sector reaffirms commitment to China
The next phase of the Taste Pure Nature campaign has been launched in Shanghai, China.
A recruitment to find a new CEO will start now and Limmer is expected to stay in the role during the recruitment process which could last until early next year.
The meat processor says Limmer will also remain involved with the company in a strategic role going forward. He has served as SFF CEO for five and a half years.
“On behalf of the board of Silver Fern Farms Ltd, I have regretfully accepted Simon’s resignation however I am also very grateful for his immense contribution to the business and our industry over the last five and a half years,” says Silver Fern Farms Ltd co-chair Rob Hewett.
“Since joining Silver Fern Farms, Simon has doubled-down on the company’s Plate to Pasture market-led strategy and he will leave a business which is in great health and with a clear direction,” he says.
“While the company’s financial performance, investment, and returns have all increased under Simon’s tenure, one of the biggest contributions he has made has been to the development of culture and leadership.”
Limmer says that while he will miss the role, after over five years as chief executive he felt it was the right time to pass on the baton.
“I’ve always felt that this length of time is about the right tenure for a chief executive, but I am really passionate about Silver Fern Farms and the industry. It has been a very tough decision for me to take this step and consider new horizons, however I feel that now’s the time for an injection of new energy and perspective into the business,” he says.
“I’m conscious that global market conditions have created some immediate challenges, however these will pass and I’m confident in our strategy and ability to see these challenges through and continue creating new forms of value for our shareholders,” he says.
