Thursday, 21 January 2016 06:55

Red meat number cruncher recognised

Written by  Peter Burke
Rob Davison – received an ONZM for services to agriculture. Rob Davison – received an ONZM for services to agriculture.

A man who has devoted virtually all his working life to the collection of statistics about the sheep and beef industry has been recognised in the New Year's honours.

Rob Davison has been the executive director of Beef + Lamb NZ's economic service since 1989. And before that he was a research officer collecting farm data for reports and publications produced by the service.

Davison told Rural News he was greatly humbled and had not expected to receive the ONZM.

Davison started life as a farm cadet in the early 1960s and worked in Wairarapa to learn how to use dogs in hill country. He then went to Southland where the emphasis was on learning to feed stock on crops.

"I then had a stint in Canterbury and then did a diploma in sheep farming at Massey University. After that I worked on farms around Ohakune before deciding to go to Lincoln University to get a degree," he says.

Davison used to attend meetings of the former Farm Management Society and was told he needed a degree. That motivated him to complete a B Ag Com (Hons).

Armed with a degree he joined the economic service under the then director Frank Ward. He later served under Neil Taylor before being appointed director in 1989. "In the early days I was busy writing reports on the need for more farm subsidies. But that changed when the industry was deregulated and de-politicised."

Davison says deregulation was the biggest single change he's experienced in his lifetime in the primary sector.

He believes this has driven change and says the industry can be very proud of what has been achieved. Davison cites the fact that while sheep numbers have been halved this has not affected the sector.

"We are producing a meatier, leaner lamb carcase that is meeting market demand," he explains. "We are now only exporting about 2% of lambs in carcase form, the rest being broken down into cuts. A single lamb carcase can go to many many markets."

Davison believes the economic service has moved with the times in the amount and nature of the data collected. There is greater speed in communications and the way of presenting data has changed.

The fundamental principles of the economic service remain – to provide independent, authoritative data for making good, high-level, policy decisions and good decisions down on the farm.

More like this

FE survey underway

Beef + Lamb NZ wants farmers to complete a survey that will shed light on the financial toll of facial eczema (FE) at the farm level.

Ag aviation in strife

The downturn in the farming sector - especially sheep and beef - is having a detrimental impact on the agricultural aviation sector.

NZ out of step - report

New Zealand is out of step globally in looking to put a price on agricultural emissions from food production.

B+LNZ refutes UK animal welfare criticism

Beef + Lamb New Zealand (B+LNZ) says recent criticism from the UK’s Secretary of State for Environment, Food and Rural Affairs regarding New Zealand’s animal welfare standards are unfounded.

Featured

Farmers seeking end to riverbed litigation

Landowners with farms bordering the Hoteo River, north of Auckland, are hopeful their pressure will influence the outcome of two applications by local iwi relating to ownership of the riverbed.

Youngest contestant proves age is no barrier

A Massey University student has inched closer to national victory after being crowned Taranaki-Manawatu's top young farmer, despite being the youngest competitor in the field.

New CEO for Safer Farms

Safer Farms, the industry-led organisation dedicated to fostering a safer farming culture, has appointed Brett Barnham as its new chief executive.

National

Massey courses meet industry needs

Massey University is regarded by many as New Zealand’s leading tertiary education and research institute for the country’s primary industries.

Machinery & Products

What's the correct bolt to use?

You cannot go far in farming without encountering fasteners such as nuts and bolts, given that expensive plant, machinery and…

» Latest Print Issues Online

The Hound

Sacrificed?

OPINION: Henry Dimbleby, author of the UK's Food Strategy, recently told the BBC: "Meat production is about 85% of our…

Entitled much?

OPINION: For the last few weeks, we've witnessed a parade of complaints about New Zealand's school lunch program: 'It's arriving…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter