New Zealand primary exporters urged to stay nimble
Be ready to be nimble. That's the message to New Zealand primary exporters from international trade expert, company director and farmer Mike Petersen.
Power was speaking last week at the Westpac Farming Insights 2013 – Challenges, Opportunities and Resilience event, held at Vidals Winery in Hawke's Bay.
A 100-strong audience of sheep and beef farmers plus horticulturalists turned out to hear from the Associate Minister of Primary Affairs, Jo Goodhew, Beef + Lamb NZ chairman, Mike Petersen and Power.
"Most farming operations these days are sophisticated business enterprises that require strong vision, entrepreneurship and tenacity. They also require a major degree of resilience," says Power.
"Resilient farm operations look for ways to enhance competitive edge. This is a crucial factor in resilient business."
At the same event Power announced a new partnership Westpac has developed with Sir John Kirwan to host resilience-themed events for the rural community focusing on building personal resilience.
"The rural sector has faced many stresses over the past year, including the worst drought New Zealand has experienced in 70 years. Sir John Kirwan has done an incredible job of raising awareness about depression and the importance of building resilience and we know he has plenty of valuable insights to share with the rural community," says Power.
Westpac intends to hold two Rural Resilience events with Kirwan before the end of the year, and will look to hold more next year.
