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The 2014 NZPork annual report has highlighted the importance of the New Zealand consumer to the future of its business, says chairman Ian Carter.
“We need to provoke interest in our product and our industry. We need to invoke confidence in our production standards and systems. And we need to evoke desire for our product.”
As stated in the report the pork industry recognises that pig farming is not well understood by many New Zealanders, particularly with regard to the requirements of caring for its animals. In light of this, the industry is taking steps to be more transparent and advocate confidence to its consumers via its production systems and standards.
Projects underway include the development of educational resources and enhancing the NZPork website with short films about the industry and its people. NZPork hope that the projects will be a useful tool in ensuring the public and consumers can better understand how pigs are farmed in New Zealand.
The Presentation Assessment, which is additional to the PigCare audit programme, began implementation in March 2014. The industry-wide independent welfare assurance, plus presentation assessment, is unique in New Zealand’s livestock industries.
“Sound animal welfare practices are critical for pork producers. It is vital to the industry’s success that animals are healthy and well cared for. Demonstrating that required standards are being met or exceeded builds confidence in the industry, but is also a challenge,” says Carter.
North Canterbury pig farmer Steve Sterne has been honoured with NZ Pork's Outstanding Contribution Award, recognising his 27 years of dedication to excellence in the sector.
Ham has edged out lamb to become Kiwis’ top choice for their Christmas tables this year.
Pork farmers says a significant influx of imported pork is causing them concern.
Installing 400 solar panels at their Taranaki piggery and cropping operation will have significant environmental, financial and animal welfare benefits for the Stanley family.
The Ministry for the Environment (MfE) has found itself in a stoush with NZPork over the controversial National Policy Statement for Highly Productive Land (NPS-HPL).
The Innovation Awards at June's National Fieldays showcased several new ideas, alongside previous entries that had reached commercial reality.
To assist the flower industry in reducing waste and drive up demand, Wonky Box has partnered with Burwood to create Wonky Flowers.
Three new directors are joining Horticulture New Zealand’s board from this month.
Beef + Lamb New Zealand (B+LNZ) says proposed changes to the Emissions Trading Scheme (ETS) will leave the door wide open for continued conversions of productive sheep and beef farms into carbon forestry.
Federated Farmers says a report to Parliament on the subject of a ban on carbon forestry does not go far enough to prevent continued farm to forestry conversions.
New Zealand Apples and Pears annual conference was a success with delegates and exhibitors alike making the most of three days of exhibitions, tours, insightful discussions, valuable networking and thoughtful presentations.
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