MIA launches 2026 Red Meat Sector Dragon’s Den for innovative ideas
The Meat Industry Association (MIA) is once again looking for game-changing ideas for New Zealand's red meat processing and exporting sector.
Karapeeva says many people seem to think that automation is the silver bullet that can compensate for labour shortages in the industry caused by the Covid-19 pandemic.
"I struggle to see how that is possible. In the red meat sector, we have already done all that we can do in terms of the lower hanging fruit in automation," she told Rural News.
"The big pieces of automation are already in place and the next areas of automation that could be developed are really challenging because you are dealing with the natural product - meat."
Karapeeva says while it's possible to cut out a widget based on a computer program, it is much more complicated to get a computer to cut a product such as meat. She says there may be an opportunity in the future, but at the moment the industry is having to focus on the immediate labour shortages and can't buy into the idea of further automation.
She also notes that innovation and automation are often confused, but in fact they are quite different things, with innovation often related to streamlining business processes within a company.
The issue that worries Karapeeva the most is that of labour shortages. She says this is the number one issue for the meat industry and she's grateful that the Government has rolled over the current visas for overseas workers for the next two years, which means that the crisis is not so imminent.
"But the idea of rolling over visas is not sustainable and does not give the companies the certainty to plan their production cycles," she adds. "We want to sit down with the Government and find a sustainable, long term solution that will give us certainty and will allow companies to plan."
Karapeeva points out that if the industry is unable to recruit halal slaughterers from overseas, it will devalue the carcass of the animal, impact on company profitability, reduce the value of NZ exports and affect returns to farmers.
