Wool campaign making strides
A group set up to boost education and promotion of wool says it has made positive strides during the first year of its three-year strategy.
Wools of NZ chairman Mark Shadbolt says Mazey has good experience in the international marketplace and in dealing with growers. “So we are excited to have a young guy on board,” he says.
Mazey will relocate to Christchurch from Auckland with his family to take up the role on September 7. In addition to his role at T&G, Mazey has held senior marketing and innovation roles at Zespri and Dairy Crest in the UK where he has gained experience and established a successful track record in marketing quality NZ products globally.
Mazey says, “WNZ as a relatively new entity commercially is headed in the right direction with a focus on adding value at both the supply and the market end. I can contribute positively by increasing the WNZ focus on marketing, innovation and brand development with strategic partners.
“I look forward to the challenge and to meeting the shareholders, supporters and brand partners of this exciting young company.”
