Tuesday, 14 July 2020 11:03

MPI launches recruitment drive

Written by  Peter Burke
MPI is launching a major advertising campaign to attract people to work in a range of jobs across the agricultural sector. MPI is launching a major advertising campaign to attract people to work in a range of jobs across the agricultural sector.

MPI is set to launch a major advertising campaign to attract people to work in a range of jobs across the agricultural sector.

Director general of the Ministry for Primary Industries, Ray Smith, told Rural News that it is a great time to maximise kiwi jobseekers’ interest in the sector. He says many talented people have lost their jobs as a result of the Covid-19 pandemic and their capabilities may well fit the bill for a role in the primary sector.

Smith says the campaign will see advertisements run on radio and online to target people who may be looking to make a career in agriculture. He says the campaign is about positively raising the profile of agriculture.

“The ads will talk about jobs that are available in the various sectors and we will ask people to contact us. If they are interested, we will connect them to the various training programmes, industry organisations or employers,” he told Rural News.

“We are just working at bringing this whole issue of job opportunities into a seamless process and encouraging people to work in the primary sector.” 

Smith says MPI has already given $900,000 to support DairyNZ’s GoDairy initiative to recruit and train more than 1000 workers, which the industry says it needs. He says other programmes are being funded to train people to do pruning in the viticulture and kiwifruit sectors and other courses are being run to train people to drive machines to plant and harvest crops.

Smith acknowledges that having experienced people to harvest crops is important and hopes that they will find a balance between recruiting local people and people from overseas. 

He says the latter issue is currently being worked on. 

The other issue that Smith hopes can be addressed is the fact that many of the jobs in the primary sector are seasonal and don’t provide continuity of work for a full year.

“That is part of the challenge, but over time we have been successful in getting people linked up across seasons with different employers to help them make a pathway from one seasonal area into another and I think that is achievable,” he says.

More like this

China back on track?

Life in China is starting to get back to some semblance of normality, according to MPI’s deputy director general of China Relations.

MPI says it will act

MPI says it takes the claims made by Jane Li seriously and where it has evidence that exporters are not meeting their requirements, it will take action.

The migrant workers dilemma

Dairy farmers want more Kiwi workers, but they also want relaxed immigration restrictions. So, what's the problem?

Featured

Water reforms come at a cost

The government’s new freshwater laws, signed off this week, have the potential to create significant unnecessary costs for ratepayers, farmers and entire communities, Federated Farmers says.

2020 harvest yields up

Final harvest data for wheat, barley and oats (milling/malting and feed) in 2020 show yields were up 17% overall across the six crops.

 

Difficult but the right call

DairyNZ chief executive Dr Tim Mackle says the joint decision three years ago to eradicate Mycoplamsa bovis was a difficult call.

Milking cluster milks runner-up award

DeLaval has come away with the runner up prize in this year’s Fieldays Online innovation competition with a new milking cluster that eliminates the need for conventional liner changes.

Glow worms to cows

Thomas Lundman's work focus has gone from tracking tiny critters in pitch black caves to looking after considerably larger animals in paddocks near Whakatane.

» Latest Print Issues Online

The Hound

Spell check

Your old mutt was not surprised to see the NZ Dairy Industry Awards hastily remove the title of this year’s…

About time!

Your canine crusader has been a long-time critic of NZ governments – of all stripes – who, for the past…

» Connect with Rural News

» eNewsletter

Subscribe to our weekly newsletter