Farmer concerns are grounded in reality, not 'no-hope narratives'
OPINION: The 'Save Our Sheep' campaign is built on a foundation of structure, integrity, and evidence from the Federated Farmers Meat and Wool Council.
Contract milking 800 cows at Otakiri, near Whakatane, Virbickas is making a strong mark beyond the farmgate.
She joined Federated Farmers four years ago and chairs its Bay of Plenty sharefarmers section.
In the role, she supports fellow farmers through advocacy, dispute resolution, and practical workshops.
She's also a founding trustee of AgRecovery, helping reduce farm waste nationwide, and leads on-farm restoration projects with schools and councils - demonstrating her commitment to both sustainability and community.
Two years ago, she also served as DairyNZ associate director for 12 months and has completed the Fonterra Governance Development programme.
Virbickas told Rural News that she has been lucky to have worked with great people at Feds and on the DairyNZ board.
"It has been a great learning experience," she says.
Virbickas adds that farming in rural areas can be a challenge.
"It can get isolated so doing voluntary work outside the farmgate and developing your skills through programs can be a big help."
She says winning the award was "totally unexpected".
"It's great to be recognised by my peers: I'm humbled that they considered me worthy of the award."
Other Awards
The Rural Hero Award was awarded this year to former Federated Farmers national board member Chris Allen, who died in an accident on his Ashburton farm late last year.
It's been said that every New Zealand farming family is in his debt for his years of championing rural causes.
The judges acknowledged Allen's "collaborative nature, persistence and practicality", which meant as a Federated Farmers leader his advocacy on freshwater environmental and biodiversity issues was compelling and effeective.
"A top farmer in his own right, he led with humour and knowledge."
Southland farmer and NZ Pork chair Eric Roy was presented with the Outstanding Contribution to Primary Industries Award.
Roy's production, leadership, advocacy and political service to primary industries and rural communities in New Zealand and the wider Pacific spans nearly 60 years.
His work for Young Farmers culminated in his election as world president, and the six-term Member of Parliament has also excelled in roles with Federated Farmers, Pāmu, the Meat & Wool Board and a host of community and charity initiatives.
"Few can match his contribution. Eric Roy is a truly exceptional New Zealander," the judging panel said.
