Ravensdown partners with Footrot Flats to celebrate Kiwi farming heritage
Ravensdown has announced a collaboration with Kiwi icon, Footrot Flats in an effort to bring humour, heart, and connection to the forefront of the farming sector.
Second-year Massey student Sophie Ridd says the scholarship will enable her to pursue her passion for agriculture even further.
Massey University student Sophie Ridd is this year’s recipient of Ravensdown’s Hugh Williams Memorial Scholarship.
The 19 year-old is about to start her second year of study towards a Bachelor of Agricultural Science at Massey University’s Palmerston North campus. She says the scholarship will reduce her financial burden and open up new opportunities for her to pursue tertiary study at higher levels. “I am absolutely stoked to receive this support as it will enable me to pursue my passion even further.”
The Hugh Williams Memorial Scholarship provides the recipient with $5,000 per year for each year of a student’s undergraduate study in agriculture or horticulture disciplines at Lincoln or Massey University. The recipient will also be offered the opportunity for paid holiday work at Ravensdown if available.
The scholarship was founded to commemorate the late Hugh Williams, who was a Ravensdown Director from 1987 to 2000. Ridd was encouraged to apply for the scholarship by her parents, John and Jenni. The Ridd family are long-time Ravensdown shareholders and run an arable farm, along with sheep and beef finishing and winter dairy grazing, just north of Feilding.
“Growing up on the family farm taught me the virtue of hard work and kindled my interest in the science behind modern farm management.”
Ridd says agriculture touches on all aspects of her life. Aside from being raised on a farm and studying agricultural science at university, she is also a keen competitor in cattle shows.
Last year, she was a reserve for the NZ Future Beef Team at the World Hereford Conference, and this year Ridd will be heading down to Oxford to take part in the National Royal A&P Society competition.
“I’ve really enjoyed getting into cattle showing. I like the discipline as it teaches you how to interact, groom and control an animal, while also working on your own personal presentation. It’s a very grounding experience.”
Ridd says that while she is in the early stages of tertiary study, she has already found an area of particular interest.
“Coming from a crop farming background, I am really interested in learning more about how the nutritional profiles of crops affect stock development and growth.”
Whatever she specialises in, Ridd is confident her future is with the agricultural industry.
“Many of the jobs of tomorrow will come from innovations and breakthroughs from this country’s leading farmers and scientists today. I cannot wait to start my career and make a positive difference.”
New Zealand's new Special Agricultural Trade Envoy, Horowhenua dairy farmer, company director and former Minister of Agriculture, Nathan Guy says the Free Trade Agreement (FTA) with India is a good deal for the country.
New figures show dairy farmers are not only holding on to their international workforce, but are also supporting those staff to step into higher-skilled roles on farm.
New tractor deliveries for 2025 jumped 10% compared to the previous year, a reflection of the positive primary sector outlook, according to the Tractor and Machinery Association (TAMA).
Entries have opened for two awards in the New Zealand Dairy Industry Awards (NZDIA) programme, aimed at helping young farmers progress to farm ownership.
Federated Farmers has confirmed interim chief executive Mike Siermans to the role.
Registrations are now open for the 2026 Ruralco Golf Classic, with all proceeds from the event set to support the Mid Canterbury Rural Support Trust.

OPINION: If the hand-wringing, cravat and bow-tie wearing commentariat of a left-leaning persuasion had any influence on global markets, we'd…
OPINION: With Winston Peters playing politics with the PM's Indian FTA, all eyes will be on Labour who have the…