Saibosi partners with Wools of New Zealand to showcase farm-to-floor wool rugs in China
Chinese textile company Saibosi has partnered with Wools of New Zealand to put the 'farm to floor' story of New Zealand wool rugs on screen for its customers.
The launch of a new tech start-up and social enterprise is set to provide a significant boost for New Zealand's sustainably sourced wool sales.
Comfi provides a sleep solution for a child in need, including a single bed and base, and a pillow for every five beds sold.
The company is the brainchild of Vicki Eriksen and Susie Harris who developed the concept after struggling to find suitable beds online during the first Covid lockdown.
Other shareholders in the start-up include Neat Meat chief executive Simon Eriksen, Jucy co-founder Tim Alpe, and director/investor Andrew Harris.
A pre-existing relationship between Neat Meat and sheep farmers in Taupo will see the supply of the environmentally friendly wool for use in the manufacture of mattresses.
A collective of sustainable farmers in the Taupo region have committed to maintaining a low intensity stock model, helping to reduce nitrogen levels in Lake Taupo – a nitrogen-sensitive water body.
The per hectare cap on the number of livestock increases farming costs by almost 50% however Comfi has opted to pay a premium for the wool – helping to support the ongoing viability of the farmers. The source of each bale can be traced from paddock through to final product.
The company’s pocket spring mattresses are locally made with the sustainably sourced New Zealand wool and retail at around half the price of equivalent products in brick-and-mortar stores.
A recent mattress production trial showed the wool performed well and could see tonnes of wool utilised by their local contract manufacturers annually.
Vicki Eriksen, Comfi co-founder, says while there has been a rapid rise in online retailers selling imported boxed foam mattresses, these are not suitable for all market segments and the majority of Kiwi bedrooms have inner spring mattresses.
She says the average person spends around 26 years sleeping and purchasing a bed can be a confusing and logistically challenging experience for many.
“Our research shows that Kiwis are traditionally risk averse when buying high ticket items online – particularly beds, and yet the actual trial time in store is generally only a few minutes of lying on the mattress.
“Our model is designed to mitigate the pain points of buying a bed online – we offer a 100-night ‘rest easy’ trial, contactless free delivery, a ten-year warranty and a price point that provides a strong incentive to consider this purchase,” she says.
Eriksen says they pay over twice the market rate for the single sourced wool to help support local farmers and aim to reach a point where they can donate a child’s pocket spring mattress and bed for every one that is purchased.
She says New Zealand has one of the highest rates of asthma in the developed world and University of Auckland research suggests children who sleep on old mattresses have a greater risk of developing respiratory diseases such as asthma.
Newly elected Federated Farmers meat and wool group chair Richard Dawkins says he will continue the great work done his predecessor Toby Williams.
Hosted by ginger dynamo Te Radar, the Fieldays Innovation Award Winners Event put the spotlight on the agricultural industry's most promising ideas.
According to DairyNZ's latest Econ Tracker update, there has been a rise in the forecast breakeven milk price for the 2025/26 season.
Despite the rain and a liberal coating of mud, engines roared, and the 50th Fieldays Tractor Pull Competition drew crowds of spectators across the four days of the annual event.
Nationwide rural wellbeing programme, Farmstrong recently celebrated its tenth birthday at Fieldays with an event attended by ambassador Sam Whitelock, Farmers Mutual Group (FMG), Farmstrong partners, and government Ministers.
Six industry organisations, including DairyNZ and the Dairy Companies Association (DCANZ) have signed an agreement with the Ministry for Primary Industries (MPI) to prepare the country for a potential foot and mouth outbreak.
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